Channel Check

SPOTLIGHT CATEGORY

REFRIGERATED KEFIR

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide)

52 Weeks through 9/10/17

While the dairy case is showing wild swings, mostly due to non-animal based products, the Kefir category keeps plodding along. This fermented yogurt drink is a small category with growing awareness, yet it’s still really dominated by one national brand, Lifeway. As other drinkable yogurts and high-protein shakes come into the case, look for more innovation in the category in 2018.