Channel Check: What’s Hot and What’s Not

SPOTLIGHT CATEGORY: Canned Juice Drinks

Interesting catch-all category that shows the movement of a couple of hidden energy plays: Mountain Dew Kickstart seems to have run its course, steadily dropping despite category leadership; other old school player AriZona is in a similar boat, but we see energy from Guayaki, which has been on a two-year tear. Meanwhile, V8 Plus Energy is also surfing the natural health halo wave.