Channel Check: What’s Hot and What’s Not
Spotlight Category: Milk Substitutes
Almond milk might be up 10% this year, but that’s not where the heart of the category is going right now: with Oatly and dairy giant Hood leading the way, this category, largely an amalgamation of Oat Milk and a few other dairy substitutes (we see you, Ripple and Good Karma!) is up nearly 85% and there’s been a seemingly insatiable thirst for the stuff, especially during the COVID-19 pandemic. With Chobani as another big brand in support of Oat Milk and Califia gaining momentum, changes in the space in the dairy cooler may not be all nuts, after all.
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