Channel Check: What’s Hot and What’s Not
SPOTLIGHT CATEGORIES: JUICE AND DRINK SMOOTHIES
Can the new ownership of Bolthouse and Evolution Fresh juices revive the doldrums-mired Smoothie category? After three years of ownership by PE firm Butterfly Equity, it looks like Bolthouse is on an upward trajectory, while foundational brand Naked continues to plod from a leadership position. Meanwhile, lots of entrepreneurial brands are starting to chart here, from Koia to Suja to a reformulated Harmless Harvest. Also making noise: squeeze-pack brand Once Upon A Farm.
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