In the throes of pandemic lockdowns and concern over personal health, juice sales – which had been slumping amid the broad consumer rejection of sugar – saw a significant resurgence as demand for immunity and wellness beverages led a return back towards traditional fridge staples like Orange Juice.
Beverage companies are starting to use that insight to build a different type of drink aimed at kids to compete with the juice boxes and high-sugar drink pouches that have long dominated the market.
BevNET’s annual Better For You Snack Guide.
In the early days it can be hard to tease out sustainable trends from the unending stream of thousands of new items headed to retail. If this is indeed a trend, it may be drawing support from several factors.
In food industry news: Brain Boost: Mindright Makes the Jump Into Chips; Chamberlain Coffee Raises $7M to Support Omnichannel Growth; Luxury Brand Last Crumb Closes $3M Round To ‘Go on the Offensive’ & Enter Brick & Mortar; and Yumi Moves into Brick & Mortar to ‘Build a Healthier Generation’.
Juice and drink smoothies by sales and growth.
For many founders, the sale of their brand to a larger company is the endpoint to the journey. Sure, there are consulting arrangements and slow fades, but it’s rare for an entrepreneur to find a permanent home within the world of the CPG giants.
In beverage news: Bossa Nova Recruits Neil Kimberley to Steer Relaunch as Functional Sparkling Brand; Lance Collins, Mike Repole Reunite to Launch RTD Tequila Cocktail Casa Azul; Electrolit Names Christian Patiño Webb as CEO; Seth Goldman’s Eat the Change Raises $14.5M to Fuel Just Ice Tea Launch; Class Action Alleges DFA Has Acted as Raw Milk Monopsony in Northeast; and CENTR Grows Inside and Outside CBD With New Product, ‘Traditional’ Execution.
In craft beer news: Night Shift Scales Back Production in Favor of Contract Brewing; Monster Reveals Plans for 6% ABV FMB Beast Unleashed; Allagash Adds First IPA ‘Hop Reach’ to Year-Round Lineup; Ball to Close 2 Can Manufacturing Plants; Delays Construction of a 3rd; and Judge Affirms $56 Million Jury Verdict in Stone Brewing Trademark Infringement Case.
The fall is always a time when the beverage industry kicks into high gear. The trade show calendar starts to heat up. Next on tap are the Expo East and NACS extravaganzas.
