Channel Check: What’s Hot and What’s Not

Spotlight Category: RTD Coffee

When you move past the obvious Starbucks, it’s a wonder to behold just how much coffee the folks over at Monster Energy sell, between their Java Monster and their Killer Brew. There’s a lot to be said about the high-quality care put into, say, a La Colombe, but you’ve got to hand it to the Monster team, they know how to brand and sell. Meanwhile, on the refrigerated side, SToK continues to impress, while the Bizzy train keeps on rolling. Way to stick with it!