Cold Ones: Cold Brew’s Evolving Role in the Iced Coffee Craze
It may be hard to believe, but there was a time when the world didn’t know about cold brew coffee. Look back to the mid-2010s, and you’ll find that the rumors are true: cold brew, in which coffee grounds are steeped in water for hours and kept cold throughout the brewing and bottling process, was a game changing innovation for the RTD coffee business.