Iced Tea’s Fizz Factor
Over the past year, the iced tea category has made modest gains at U.S. retail. According to market research group SPINS, the overall RTD iced tea category grew 2.2% in the 52-week period ending on June 16, 2019. Could bubbles be the innovation to help both large brands and startups kickstart category growth? Considering the prodigious popularity of sparkling waters, some brands think it might be.