BevNET Magazine
March-April 2019

Cover Story

Basic Instinct: Why More Premium Water Brands Are Going Alkaline

The premium water market is currently exploding, and alkaline water helped provide the spark. Modern grocery cooler sets are increasingly populated by the relatively new phenomenon of functional waters, with products offering added value such as caffeine, antioxidants, probiotics, CBD, fiber and more. But the concept of a “functional” subset for the water category has been largely validated by the success of alkaline water.

Features

2019 Functional Beverage Guide

BevNET’s annual Functional Beverage Guide lists functional brands including energy drinks, relaxation drinks, sports drinks, and much more. It also features a directory of companies that supply goods and services to functional beverage brands.

Columns

2019 Craft Brewers Conference Preview

The Brewers Association (BA) is doubling up in Denver in 2019, bringing both of its marquee events – the Craft Brewers Conference (CBC) & BrewExpo America and the Great American Beer Festival – to the Colorado Convention Center.

Bevscape: The Latest Beverage Brand News

In beverage news, Revive launches sparkling kombucha in cans, the Monster vs. VPX battle continues, Hormel sells CytoSport to PepsiCo and KDP invests further in FORTO.

Brewscape: The Latest Craft Beer Brand News

In craft beer news, Brewers Association ranks Top US brewing companies, Anheuser-Busch to acquire fast-growing Cutwater Spirits, Harpoon to partner with Polar on forthcoming hard seltzer line, and Heineken USA cuts 15 percent of its workforce.

The First Drop: When Juice Blends Turn Sour

Coke and Suja, it would seem, are at a crossroads. Not quite four years after the soft drinks giant made a $90 million bet on the HPP juice company’s growth, the once glittering upstart brand is reportedly being shopped around like a Mercedes whose lease is up.

Winter Fancy Food Show Review

The 2019 Winter Fancy Food Show, held Jan. 13-15 in San Francisco, Calif., served somewhat as a warmup for the main event of Natural Products Expo West in March. But while many brands at this year’s show held back on product launches and line extensions, it gave the brands presenting new ideas a chance to stand out among the crowd and set the tone for the new year in beverage.

Gerry’s Insights: Don’t Rush The Bubble

It’s boom times for predicting boom times in cannabis and hemp. Stocks of many pure plays are on a tear, and financial transactions are occurring at outlandish multiples that put even Dr Pepper Snapple’s acquisition of Bai to shame. Beverage companies right now can get a lift simply by declaring their intention to enter the segment.

NOSHscape: The Latest Food Brand News

In NOSH news, BFG Closes Fund II to back emerging CPG brands, RX brings in new leadership and launches ‘Contrarian’ new brand, beverage vet Lance Collins launches CORE foods, Siete Closes $90M from stripes group to scale ‘audacious’ platform.

Publisher’s Toast: The Sunlight Cowboy

Today was the first day of spring. With the sun shining and my back not leaving me horizontal, I decided it’s time, once again, to take it to the streets. Over the years, I’ve spent more than a few hours hanging out in Times Square, the crossroads of the world, to check the pulse of the populace on their beverage selections. So here are some of my observations.