Caliwater Rolls Into Stater Bros. Markets Across Southern California

by Press Release,

Caliwater, the trailblazing creator of the cactus-based functional organic beverage, accelerates its 2022 expansion into all Stater Bros. Markets, 170 plus locations, retailing at $2.99. The two popular Caliwater flavors Ginger & Lime and Wild Prickly Pear are now available at the largest privately owned supermarket chain in Southern California; a huge accomplishment for the young company that officially launched less than one year ago. Known for its presence in Palm Springs and the Coachella Valley, the timing is perfect with the Music & Arts festivals currently underway in that region, and the brand also partnered with Soho House to be served as a featured beverage and mixer at their Soho Desert House pop-up in Indio, California.

Essential Elements Launches ‘Get Hy’ Campaign

by Press Release,

Essential Elements (Ee) – the premium, science-backed sports nutrition brand – has announced their new ‘Get Hy’ campaign in honor of the 4/20 holiday.  The Hydration ACV electrolyte product aids in hydration during the celebrated consumption day as well as the return to music festivals throughout the country.

Pure Leaf Launches Three New Subtly Sweet Lower Sugar Iced Teas

by Press Release,

Pure Leaf Iced Tea has announced the expansion of its tea portfolio with new Lower Sugar iced teas. The new offerings give consumers a refreshing option that says "no" to artificial flavors and sweeteners, while saying "yes" to great taste with lower sugar content. Now available in major retailers nationwide, the new line from Pure Leaf comes in three delicious flavors that are reduced sugar takes on Pure Leaf favorites — Subtly Sweet Black Tea, Subtly Sweet Peach, and Subtly Sweet Lemon.

European Mixer Maker Double Dutch Launches in U.S. European Mixer Maker Double Dutch Launches in U.S.

European Mixer Maker Double Dutch Launches in U.S.

by Brad Avery,

As consumers turn more towards premium offerings for their alcoholic beverages, U.K.-based Double Dutch is making the leap to the U.S. with its line of premium mixers. Founded in 2015 by Dutch twin sisters Joyce de Haas and Raissa de Haas (hence, the name), Double Dutch produces a line of premium cocktail mixers and tonic waters available in 12 varieties.

Lavazza Leverages Italian Coffee Heritage To Enter RTDs Lavazza Leverages Italian Coffee Heritage To Enter RTDs

Lavazza Leverages Italian Coffee Heritage To Enter RTDs

by Martín Caballero,

Italian coffee giant Lavazza is doing a balancing act in launching ready-to-drink cold brew drinks in the U.S., both leaning into its deep heritage and iconography while still appealing to American tastes.

Beyoncé Joins Lemon Perfect in $31M Series A Round Beyoncé Joins Lemon Perfect in $31M Series A Round

Beyoncé Joins Lemon Perfect in $31M Series A Round

by Brad Avery,

Enhanced water maker Lemon Perfect announced today it has closed a $31 million Series A funding round backed by several investment firms and pop star and entrepreneur Beyoncé Knowles-Carter. The new financing brings the California-based company’s total financing to over $42.2 million and arrives as the brand prepares to expand its footprint to over 40,000 doors nationwide this year.

Alkaline88 Now Available in Roundy’s Supermarkets

by Press Release,

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage company, announced that its best-selling 1-gallon and 3-liter bottles are now available in Roundy’s Supermarket banners throughout Wisconsin and Illinois. Roundy's, a leading grocer in the Midwest, is a wholly-owned subsidiary of the Kroger Co. and operates over 150 retail grocery stores under the Pick 'n Save, Metro Market, Copps, and Mariano's retail banners.

Alkaline88 Partners With Gronk Beach as the Official Water Sponsor for Draft Weekend Las Vegas

by Press Release,

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage company, announced that Alkaline88 will be the exclusive bottled water sponsor of Gronk Beach Las Vegas, a 5,000-attendee, high-end pool party at the Encore Beach Club at Wynn Las Vegas celebrating the Draft Weekend Las Vegas.

Tractor Beverage Agrees to Foodservice Deal With KDP, Plans $60M Raise Tractor Beverage Agrees to Foodservice Deal With KDP, Plans $60M Raise

Tractor Beverage Agrees to Foodservice Deal With KDP, Plans $60M Raise

by Martín Caballero,

Tractor Beverage Company has reached an agreement with Keurig Dr Pepper (KDP) to enter a long-term exclusive partnership for the foodservice channel. KDP will also serve as the lead investor in a $60 million funding round to support expansion of infrastructure and marketing efforts and to grow the brand's awareness among younger consumers.

NARB Favors Goli’s “Apple Cider Vinegar Gummies” Name in Challenge from Bragg NARB Favors Goli’s “Apple Cider Vinegar Gummies” Name in Challenge from Bragg

NARB Favors Goli’s “Apple Cider Vinegar Gummies” Name in Challenge from Bragg

by Brad Avery,

The National Advertising Review Board (NARB) has upheld a previous National Advertising Division (NAD) ruling supporting supplements brand Goli Nutrition’s right to use the term “Apple Cider Vinegar” (ACV) in the name of its gummy products, but said the company must discontinue certain claims and slogans that suggest the products have similar efficacy as liquid ACV.