Paul Voge, co-founder/CEO of fast-growing artisanal sparkling water brand Aura Bora, recalled the clever way he landed his first meeting with a Whole Foods buyer, how his pricing strategy was ahead of the curve, and his tension-filled experience on “Shark Tank.” He also explained why acquiring sales data has been critical to the brand’s development and how he’s attracted industry veterans for key roles.
Wellness aficionados know you are what you eat. But now, Huel is hoping consumers will also wear what they eat. Last month, the U.K.-based protein and meal replacement beverage maker announced its latest product line, Huelwear, a sustainably produced fashion line featuring animal-free clothing.
Award-winning BLACKENED American Whiskey has announced its latest limited edition, BLACKENED Kentucky Straight Rye Double Cask Finished Whiskey dubbed RYE THE LIGHTNING, a play on words inspired by Metallica’s 6x platinum sophomore album, Ride the Lightning. This expression is double finished in Madeira and rum casks and undergoes the proprietary BLACK NOISE™ sonic-enhancement process.
The Orphan Barrel Whiskey Distilling Co. is pleased to announce the latest release from the company: Fable & Folly Finest Quality Whiskey Aged 14 Years. Fable & Folly was crafted from a proprietary blend that includes the last remaining stocks of Barterhouse, Forged Oak and various Rhetoric releases.
Just Made, the woman-owned, emerging cold-pressed juice brand announced that they will be the first juice company to incorporate a portion of 100% plant-based (bPET) resin into their bottle manufacturing process as part of their newest line of Organic Lemonades (sweetened with sustainable honey), scalable nationwide.
DEFY, a leading canned wine company defining what good wine looks like, where it is drunk and how it is served, has announced the launch of their first-ever crowdfunding program via WeFunder as the company works to secure $500K in funding for marketing, sales growth, ongoing production and order fulfillment as they make their way in the United States in the months ahead.
Specializing in the formulation and manufacturing of complex nutritional products, Laïta Nutrition is the nutrition division of the Laïta dairy cooperative and is affirming its expertise in the sports nutrition market. The company is focusing its innovation activities on this specific segment and opening up new perspectives to satisfy a wide range of target consumers.
Margarita season is here! Just in time for warm weather and more importantly, outdoor drinking, Ranch Rider releases a margarita unlike any other. Inspired by the classic Texas Ranch Water cocktail that they were the first to can, the new Ranch Rider Margarita is made with only reposado tequila, a squeeze of lime and orange, sparkling water and a hit of sea salt - but no added sugar.
In time to celebrate Cinco de Mayo, Maverick Spirits’ Agave Blanco is rolling out across Texas at select retailers, and is also now available for purchase online and at the Maverick Spirits Distillery, 115 Broadway, San Antonio, TX 78205. The Samuel Maverick Agave Blanco is a Texas take on tequila. It is distilled using a hybrid still (pot and column) and bottled in-house at Maverick Spirits Distillery in San Antonio, Texas. While the Agave Blanco is produced in the Lone Star State rather than in Mexico, it is a perfect spirit for classic Cinco de Mayo cocktails like Margaritas, Ranch Waters, and Palomas.
Tequila Zarpado Reposado, a small-batch premium Reposado Tequila, is hitting shelves this week, just in time for spring and summer sipping occasions. This new Tequila was handcrafted by a boutique, family-owned distillery in Jalisco, Mexico with nearly four decades of experience perfecting the art of Tequila-making. Rested in ex-Kentucky Bourbon barrels for 3-4 months, the new expression joins Tequila Zarpado Blanco on shelves to bring true craft quality to Tequila drinkers at an everyday price point.
Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow” or the “Company”) today announced that it has executed an agreement with Accor for Flow Alkaline Spring Water to become Accor’s official water partner in North and Central America. The vendor agreement between Flow and Accor is intended to replace all single-use plastic water bottles across Accor’s properties in the region with Flow water.
SPIRIBAM (known for providing the finest rum the Caribbean has to offer) has officially launched the most significant and ongoing projects of one of their iconic brands to date - Rhum J.M: The EDDENProject (Engagés pour le Développement Durable de nos Écosystèmes et de notre Nature), marking the revered rum distillery’s monumental progress as a global spirits producer and leader in the sustainability movement.
The Coca-Cola Company will pay $21 million to the plaintiffs of a class action lawsuit, which alleged the company had falsely marketed its Fairlife branded milk as coming from humanely treated dairy cows. An Illinois federal judge granted preliminary approval to the beverage giant last week to settle the case, which stems from an investigation into the mistreatment of cows at a Fairlife supplier farm.
The Vita Coco Company’s co-CEOs Mike Kirban and Martin Roper are splitting their titles, the company announced today, as Kirban will assume the title of Executive Chairman effective immediately. Roper will continue to serve as CEO, overseeing day-to-day operations.
