PLANO, Texas, — Implementing regional restructuring plans unveiled earlier this year, Cadbury Schweppes plc’s (LONDON: CBRY) Americas Beverages group today announced several management changes that move three of its beverage business units closer to a consolidated functional structure in North America. These changes, which go into effect on Dec. 15, 2003, will position the Americas Beverages group to better capitalize on its sales, marketing, manufacturing, supply chain and distribution expertise. In addition, new synergies will be created, as well as business and marketplace alignment, throughout three previously autonomous enterprises. Cadbury Schweppes Bebidas Mexico will continue to operate independently within the Americas Beverages structure. Americas Beverages is headquartered in Plano, Texas.
“Our goal is to create a premier beverage marketing and sales organization that capitalizes on the terrific brand portfolios managed by the Dr Pepper/Seven Up, Snapple and Mott’s organizations,” stated Gilbert M. Cassagne, Americas Beverages president and chief executive officer. “We are designing an organization that will continue to be competitive, grow our beverage business and develop new products that meet the desires of our bottlers, distributors, retailers and consumers. We are committed to building an organization that makes it easy for consumers to prefer our brands, and makes it convenient and profitable for retailers to stock and sell them.”
The changes announced today help move the Americas Beverages business closer to an “integrated and fully functional design,” said Cassagne. He went on to explain that restructuring will continue for three to six months. Today’s management announcements include:
— Jack Belsito, currently president of Snapple and Mott’s, is appointed
president of the Snapple Distributing Company, with the mandate to
further leverage the distribution and selling expertise of Snapple’s
company-owned distribution system. He will remain in the company’s
— Jim Johnston, currently responsible for franchise and licensing
throughout the region, is appointed senior vice president-strategy,
and he will be responsible for strategic planning, knowledge
management and franchising/licensing. He will remain in Plano,
— Mike McGrath, currently president of Dr Pepper/Seven Up, will become
president of sales for Americas Beverages. Based in Plano, he will
be responsible for building a regional sales organization for the
North American brand portfolio.
— Jim Trebilcock and Michael Sands will continue as the marketing heads
for the Dr Pepper/Seven Up and Snapple/Mott’s organizations,
respectively. An internal and external search will begin for a
regional head of brand marketing for Americas Beverages, and that
position is expected to be located in the Northeast.
All existing, previously announced, Americas Beverages regional appointments remain unchanged, including Mike Weinstein, president-innovation, based in the Northeast; Chris Young, senior vice president-supply chain, based in the Northeast; John Wartig, senior vice president-finance, based in Plano; Jim Baldwin, senior vice president-legal, based in Plano; Larry Solomon, senior vice president-human resources, based in Plano; and Pedro Herran, managing director-Mexico beverages, headquartered in Mexico City.
The Americas Beverages regional organization will continue to operate out of four primary locations in Mexico, Canada, Texas and the Northeast. A previously announced northeastern business consolidation of the Snapple and Mott’s offices will take place in the near future at a site yet to be finalized.
“Properly structuring our beverage business in North America is critical to meeting our future growth goals,” stated Cassagne. “We are committed to doing that which is necessary to position our North American beverage business to remain competitive in the future.”
Regarding his new responsibilities for the Snapple Distributing Company, Jack Belsito explained, “We’ve long felt that the Snapple-owned distribution model could be expanded to our benefit, and I’m looking forward to bringing focus to that opportunity.”
Mike McGrath, who will oversee the North American sales organization echoed the sentiments expressed by Cassagne and Belsito. “I am truly excited about the opportunity to put our great stable of brands together in a unified sales organization. Retailers and foodservice customers have been asking for this and it is something we must do to remain competitive.”
Dr Pepper/Seven Up, Inc.; Snapple Beverage Group; Mott’s Inc. and Cadbury Schweppes Bebidas Mexico are business units of London-based Cadbury Schweppes plc. They market well-known beverages such as Dr Pepper, 7 UP, Snapple, Mott’s Apple Juice, A&W Root Beer, Sunkist Orange Soda, Canada Dry, Squirt, Schweppes, Yoo-hoo, Hawaiian Punch, Clamato, Mistic, RC Cola, Slush Puppie and other popular consumer brands.
CONTACT: Mike Martin, +1-972-673-8470, or email@example.com ; orSteve Jarmon, +1-914-397-9331, or Steven.firstname.lastname@example.org , both forCadbury Schweppes Americas Beverages