Jones Soda Co. (the “Company” or “Jones”) (OTC:JSDA) (TSX-V:JSD), announced today that it has launched its Chocolate Fudge Soda to its entire Midwest and Eastern region distributor base in time for Valentine’s Day, February 14, 2004.
In conjunction with this flavor launch, Meijer, a grocery and general merchandise retailer, will be displaying Jones Chocolate Fudge Soda in all 158 of their stores throughout Michigan, Ohio, Indiana, Kentucky and Illinois. Meijer currently sells 7 other flavors of Jones Soda, including Cream Soda, Fufu Berry, Berry Lemonade, Root Beer, Blue Bubblegum, Green Apple and Sugar-Free Black Cherry.
“Meijer is excited to offer our guests this unique item. Our goal is to be first to the market with new products that enhance our guests shopping experience and what could be better for Valentine’s Day than Chocolate Fudge Soda. It’s like heaven in a bottle,” said Darrell Vannoy, Meijer Senior Buyer.
Meijer is a family owned and operated supercenter, one of the 15th largest growing private companies in the United States and the fifth largest discount retailer. At the end of 2003, Meijer has 158 stores and 145 gas stations throughout Illinois, Indiana, Kentucky, Michigan, and Ohio.
Peter van Stolk, President & C.E.O. states, “we are very excited to be launching this flavor with such a strong distribution plan in place and in time for Valentine’s Day. Furthermore, Meijer is a progressive retailer that we are thrilled to partner with on this launch.”
Headquartered in Seattle, Washington, Jones Soda Co., markets and sells its Jones Soda, Jones Naturals and Jones Energy brands through its distribution network in select markets across North America. A leader in the premium soda category, Jones is known for its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda products are sold through traditional beverage retailers and everywhere you’d never expect to find a soda.
Statements in this press release, and elsewhere that look forward in time or include anything other than historical information involve risks and uncertainties that may affect the Company’s actual results of operations. Statements contained in this release regarding the Company’s anticipated future results of operations, increased consumer awareness and acceptance of the Company’s products, product placement and market penetration, anticipated results of changes to management team, and on the Company’s ability to expand the Jones Soda, Jones Naturals, Jones Energy and Whoopass brands are “forward-looking statements” as the phrase is defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements by the Company are subject to certain risks, including future demand for Jones Soda products, the Company’s ability to maintain and expand its distributor network, the Company’s success in introducing new products to the market and the market’s acceptance of those products, the ability of its distributors to increase product sales, competition from other businesses providing similar products and the Company’s ability to successfully execute its business strategy. These risks and uncertainties, as well as other risks that are relevant to the Company’s business and results of operations, are discussed in more detail in the Company’s periodic reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended, including the Company’s Annual Report on Form 10-KSB for the 2001 fiscal year.
The Toronto Venture Exchange has not reviewed and does not accept responsibility for the adequacy of the content of the information herein.
CONTACT: Jones Soda Co.
Jennifer Cue, 206-624-3357