Richmond, VA (March 30, 2004) –

The Switch Beverage Company, which offers a line of 100% Juice that is 100% Carbonated and is one of America’s fastest growing beverage companies, announced today that it has entered into a distribution agreement with one of the nation’s largest independent bottlers, 7UP Bottling Company.

Under the terms of the Agreement, 7UP Bottling Company will distribute The Switch in 29 Northern California counties ranging from Monterey, CA to the Oregon border.

“The Switch has been a huge success in California and adding 7UP Bottling Company will only help us grow faster” says Bill Hargis Co-founder and CEO of The Switch. “7UP Bottling company has access to the channels where we sell the best, schools, supermarkets, vending accounts, up and down the street accounts, etc..”

The Switch is now available in the San Francisco Unified School District and the Oakland Unified School District as part of the schools compliance with the state’s healthy food and beverage law, SB-677.

“The Switch is a great addition to our business,” said Christopher Easley, Vice President of Vending for 7UP Bottling Company. “We are already seeing great movement”.


About The Switch

The Switch, based in Richmond, Virginia, is a privately held, two year old company which produces, sells, and markets a line of 100% Juices that are 100% Carbonated. The beverage includes no added sugar (or as some other beverages companies call it on their list of ingredients: corn syrup, high fructose corn syrup or medium invert). There are no artificial flavors, colors or preservatives. It does not contain caffeine. The Switch contains 100% of the RDA for Vitamin C and is the equivalent of 2 servings of fruit based on the USDA Food Group Pyramid.

The Switch is available in 12 ounce glass bottles in 10 exciting flavors: Watermelon Strawberry, Orange Tangerine, Apricot Peach, Orange Mango, Black Cherry, Grape, Cranberry Ginger, Citrus Blend, Tropical Fruit Punch, and Lemonade. The Switch is also available in 12 ounce cans in 4 flavors: Watermelon Strawberry, Orange Tangerine, Apricot Peach and Cranberry Ginger, and will introduce four more flavors in cans, Tropical Fruit Punch, Orange Mango, Black Cherry, and Grape in the Spring.

For additional information log on to www.getoffthehype.com . Digital images are available at http://----escape_sem_autolink_uri:6d63cf352f6bf64b9c23e66f9aa0030d---- .

About 7UP Bottling Company
7UP Bottling Company was founded in 1935 and is one of the largest independent bottlers in the United States. They service 29 Northern California counties with 10 branches. 7UP Bottling Company distributes 7UP, RC, A & W, Sunkist, Canada Dry, Squirt, Welch’s, Diet Rite, Clearly Canadian, Hansen’s, Monster, Rockstar, Country Time, Sunny Delight, Fuze, Gatorade, Stewart’s, Orangina, Nantucket Nectars, Snapple, Yoo Hoo, Aqua Mountain, Glaceau Vitamin Water, Deja Blue, and Fiji Water.
For additional information log on to http://----escape_sem_autolink_uri:fc9e7b2b3cf667ee3c9934197250b8b4----.

CONTACT: Bill Hargis
804-675-4156 x 201