MIAMI, FLORIDA – August 18, 2004 – Impulse Beverage Company is constantly improving and developing innovations that directly respond and satisfy today’s consumer demands. At Impulse, customer, consumer, and market research is regularly conducted in order to provide relevant products for current and future consumers. The immediate satisfaction a consumer experiences after consuming Impulse Energy Drinks, perfectly parallels today’s lifestyle needs and results in repeat buyers.
The newest addition to the brand portfolio of great tasting, sophisticated, lifestyle energy drinks is Impulse ZERO – Zero Carbs & Zero Sugar & Zero Calories. Impulse ZERO goes beyond a promise to stimulate your senses, activate your body, motivate your mind, strengthen your ability, and improve your performance. Impulse ZERO is a cutting edge, sophisticated energy drink with an advanced formula that delivers an immediate functionality with great taste, refreshment, and Zero Carbs & Zero Sugar & Zero Calories. Made with Splenda, the highest quality, best tasting brand of sucralose.
The new addition of Impulse ZERO substantiates Impulse Beverage Company is moving faster and smarter than its competitors. Impulse Zero puts Impulse on the next level along side the big boys of the industry, such as Coke’s C2 and Pepsi’s Edge. The Company has forecasted Impulse ZERO – Zero Carbs & Zero Sugar & Zero Calories to be the number one Impulse SKU this season. With Impulse ZERO, consumers immediately reach energy levels they are seeking, consume the nutrients, vitamins and minerals they need to elevate their performance without the guilt of carbs, sugar and calories. It is a win-win-win beverage. Consumers have spoken and Impulse responded with Impulse Zero. There is no doubt Impulse is leading the next generation of energy drinks. Harold Miller, President, Impulse Beverage Company.
Now, Impulse Beverage Company offers a complete line of award winning, great tasting, proven functional and NOW KOSHER energy drinks IMPULSE ENERGY ORIGINAL, IMPULSE EXTREME SUGAR FREE TRIPLE THE ENERGY and NEW IMPULSE ZERO ZERO CARBS & ZERO SUGAR & ZERO CALORIES. All three variations are offered in 8.4 oz cans for a SRP of $1.99 with modern packaging and intelligent business strategy to market, which positions Impulse as a serious contender in the ever-evolving intensifying energy drink category.
Impulse Beverage Company is leading the next generation of energy drinks. The award winning combination of great taste, proven functionality, modern packaging and intelligent business strategy positions Impulse Energy to be able to compete successfully as a serious contender in the ever-evolving intensifying energy drink category. Impulse hit the market in 2001, with distribution limited to the South Florida market. According to plan, in just three years Impulse has become the preferred beverage choice of Miami’s famous South Beach. The brand is demonstrating consistent triple digit growth and worldwide awareness. As a result of the strong South Florida market presence and multi-cultural acceptance, Impulse created a high international demand. By year-end, Impulse Energy will be distributed in 25 countries. Impulse is widely recognized within the international industry as the most promising and best tasting energy drink manufactured and marketed in the USA.