SEATTLE — Jones Soda Co. (the “Company” or “Jones”) (OTC:JSDA) (TSX VENTURE:JSD) announced that it will launch a new line of organic teas in the second quarter of 2005.
The new line will be called Jones Organics and will offer six tea flavors: Strawberry White Tea, Cherry White Tea, Berry Green Tea, Mandarin Green Tea, Tropical Red Tea and Peach Red Tea. All will be featured in a proprietary 14-ounce glass bottle. This new offering will allow Jones Soda to enter into the natural foods trade, which continues to grow year over year.
Peter Van Stolk, President and C.E.O. stated, “Jones Organics will be a valuable asset to our brand portfolio. The organic industry is no longer a niche market but is now part of the mainstream. Ready-to-drink teas were up seven percent last year and both the category and the trade are growing. We are ready to make a meaningful impact with our new line.”
Headquartered in Seattle, Washington, Jones Soda Co. manufactures its Jones Soda, Jones Naturals, Jones Energy and Whoopass brands and sells through its distribution network in select markets across North America and through several large national retail accounts. A leader in the premium soda category, Jones is known for its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers and everywhere you’d never expect to find a soda.
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