San Luis Obispo, California (October 2005) – North America’s leading yerba mate company has hired an industry veteran to energize their sales program. Patrick Lee has joined the team at Guayaki Sustainable Rainforest Products as the Vice President of Sales.
Prior to joining Guayaki, Lee was the President of nSpired Natural Foods, a leading provider of natural and organic food products. During two years at nSpired, Lee grew the company’s sales from $30 million to $60 million. Prior to his experience at n’Spired, Lee was Senior Vice President of Sales & Marketing for Balance Bar and instrumental in boosting their sales from $10 million to $100 million.
Lee has some exciting new products to work with at Guayaki. The company has recently announced a new line of the first-ever Organic Yerba Mate Energy Drinks, a pair of new Mate Latte Concentrates and a revamped line of yerba mate tea bags. Demand is growing fast as people learn that organic yerba mate is a healthy coffee, tea and sports drink alternative.
Revered for centuries by South Americans as the “drink of the Gods”, yerba mate is nature’s most balanced stimulant. The leaves of the rainforest yerba mate tree contain 196 active compounds including 24 vitamins and minerals, 15 amino acids, potent antioxidants and natural caffeine that provide a nourishing boost of clean energy. Guayaki’s new Yerba Mate Organic Energy Drinks contain caffeine comparable to coffee; however, the stimulation is balanced by mate’s natural nutritional content. As a result, drinkers feel a sustained energy and clarity of mind.
It a bonus that Guayaki Yerba Mate is a socially- and environmentally-friendly beverage. In honor of the Guayakí people native to the mate forest, the award-winning company offers premium quality, rainforest-grown yerba mate that is organic, fair-trade and sustainable. The cultivation of Guayakí Yerba Mate takes place on the 12,500-acre Guayakí Rainforest Preserve and their Market-Driven Conservation approach generates Fair Trade income for the families living there and revenue for the Preserve – a haven for more than 330 bird and mammal species. To learn more about Guayakí, please visit www.guayaki.com or call 1-888-GUAYAKI (482-9254).