DOCTOR RECOMMENDED SANFAUSTINO CALCIUM WATER FIRST TO BE RECOGNIZED BY NATIONAL OSTEOPOROSIS FOUNDATION

FAIRFIELD, NJ (October 19, 2005) – Sanfaustino, the Calcium Water (www.sanfaustino.com), today announced its participation in the National Osteoporosis Foundation’s (NOF)”Friend of NOF.Standing Tall for Strong Bones” program. Doctor-Recommended Sanfaustino is a founding member of the program. As such, it is the first product to carry the “Friend of NOF” symbol, recognized by the National Osteoporosis Foundation for its value in helping consumers improve bone health and prevent osteoporosis.

The “Friend of NOF” symbol acknowledges corporate citizens whose products and services help consumers in their overall program to improve bone health and prevent osteoporosis. Each one-liter bottle of all-natural Sanfaustino water contains 45% of the RDA for calcium and the calcium in Sanfaustino is as bioavailable, or readily absorbed, as the calcium in milk, dose for dose.

“Any product or service that plays a role in the prevention of osteoporosis also has a responsibility to educate consumers on the serious consequences of this all too devastating disease,” noted Al Gever, CEO of Sanfaustino. “Sanfaustino is proud to be a founding partner of this NOF effort fostering greater awareness, understanding and prevention of this largely preventable disease.”

The “Friend of NOF.Standing Tall for Strong Bones” symbol will now appear on Sanfaustino’s label and point-of-purchase materials. According to NOF, the leading, national nonprofit organization dedicated to creating awareness regarding the detection, prevention and treatment of osteoporosis, more than 44 million Americans age 50 and older either have, or are at risk for osteoporosis.

“Osteoporosis is a major public health threat and one in two women and one in four men age 50 and older will suffer an osteoporosis-related fracture in their remaining lifetime. To that end, NOF is delighted to welcome Sanfaustino into the ‘Friend of NOF…Standing Tall for Strong Bones’ program,” said Judith Cranford, Executive Director, NOF.

Sanfaustino is available nationwide at natural foods, gourmet and grocery stores as well as in select doctor’s offices.
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About Sanfaustino:
Doctor recommended Sanfaustino comes direct from a one-of-a-kind mountain spring in Umbria, Italy that generates lightly effervescent water high in calcium. All natural Sanfaustino is the only bottled water deemed a “Good Source of Calcium” by the FDA. Each one liter bottle of Sanfaustino contains over 45% of the adult RDA for calcium – without the fat and calories of other calcium sources. And Sanfaustino is sodium free. Sanfaustino has been enjoyed by Italians since 1894 and is now available in the United States at gourmet and natural foods stores and in the natural foods and bottled water sections of grocers nationwide. Additional information on Sanfaustino’s health benefits and comparisons to other products can be found on the Company’s web site, www.sanfaustino.com

About NOF: Established in 1984, the National Osteoporosis Foundation is the nation’s leading voluntary health organization solely dedicated to osteoporosis and bone health. Its mission is to prevent osteoporosis, to promote lifelong bone health, to help improve the lives of those affected by osteoporosis and related fractures, and to find a cure.

For more info please contact:
Carrie Waible; T: 646.423.0230; E: cwaible@cascadiaconsultinggroup.com
Kelli Coppola; T: 646.245.7486; E: kcoppola@cascadiaconsultinggroup.com