BooKoo Beverages Innovates Again, Launching 16-oz Energy Drink and New Flavor

Dallas, Texas – December, 2005 – Never one to settle for the status quo, BooKoo Beverages expanded its offerings to retailers today by announcing the availability of a 16-oz energy drink.

BooKoo’s fanatical consumers have made BooKoo the nation’s fastest growing energy drink; and the 16oz serving is one more way for them to enjoy their favorite BooKoo flavors, and then some. The Dallas-based company is doing things in their usual big way, rolling out the popular wild berry, citrus, and wild berry zero-carb flavors. BooKoo fans nationwide will also be thrilled with the roll-out of a brand new flavor: BooKoo Bite. Formulated with BooKoo’s signature mix of superior flavor and high-potency, BooKoo Bite also takes the more traditional “energy drink” flavor to a new level of quality – and value.

The decision to offer a new size is just one more example of how BooKoo responds to the needs of the marketplace. “We were the first to offer a 24-oz energy drink,” said Daniel Dower, President of BooKoo Beverages. “We knew that some consumers wanted a product that could fully quench their thirsts. Then we were the first with 5.75-oz can, responding to consumers that wanted all the energy in a portable, ‘slammable’ size.”

With its 16-oz. rivals having launched their own 24-oz. entries, BooKoo is moving onto their turf in 2006 with 16-oz cans of their own. “Monster and Rockstar copied us in the 24-oz. size and that’s fine,” said Dower, “Now we’ll come into their backyard and offer a better tasting 16-oz for a better value.”

At the same time, BooKoo also announced the BooKoo Xtreme Sweepstakes, giving consumers a chance to win a trip for two to the 2006 Summer X Games. The package includes roundtrip airfare, a 3-night stay at a 4-star hotel, and various X Games tickets. BooKoo is also giving away 140 pit bikes to second-place winners in the drawing. Consumers can enter the contest by signing up at www.bookooenergy.com/win

“This promotion will be a definite traffic-driver at retail,” said Dower. “Retailers will be featuring some eye-catching POS materials to support the promotion and we’ve made the whole process easy for any retailer to get involved.”

Consumers can visit the BooKoo Energy web site to enter to win the Summer X games trip or one of 140 pit bikes. To learn more about the “BooKoo Xtreme Sweepstakes”, consumers are encouraged to visit the BooKoo web site at www.bookooenergy.com

—————————–
About BooKoo Beverages

Founded in 2002, BooKoo Beverages has excelled in one of the beverage industry’s most crowded segments. The company’s success has been attributable to its unique marketing efforts, such as being the first to market the 24-ounce size, producing the hit TV show The Reality of SpeedTM, joining forces with motocross superstar David Vuillemin, and sponsoring the BooKoo Arenacross Championship Series. Its brand recognition is extremely high among the target market. Historically, the company has been ranked as the number four brand behind Red Bull, Monster, and RockStar per point of distribution.

To visit its web site, go to www.bookooenergy.com, or call (866) 568-3322.

For more information, media should contact Holt Hackney at hhackney@hackneycommunications.com or at 512-478-8858, Ext. 115