ATLANTA, – As part of a continuous stream of innovation by Coca-Cola North America this year, CCNA is expanding its broad beverage portfolio with four new products for kids and adults – Minute Maid LightT Cherry Limeade, Minute Maid® Just 10T, BACARDI® Mixers Mojito and a new 10-fl.oz. PET plastic bottle for Minute Maid® Juices to Go®.
. Minute Maid Light Cherry Limeade
Lime is hot! Except when you find it in a cool, crisp Minute Maid Light Cherry Limeade. The popular Minute Maid Light line is a low-calorie, non-carbonated alternative for the increasing number of Americans looking for reduced calorie beverages. The new flavor scored highly with consumers1 and is expected to extend consumer reach for the already popular Minute Maid Light line of lemonades and punches.
Minute Maid Light Cherry Limeade flavored fruit drink will be available nationally in 12-count, 12 fl. oz. can Fridge PacksT during the first half of 2006. It will be sold in supermarkets and mass retailers and priced in line with current Minute Maid Light Fridge Packs. The new flavor will replace Minute Maid Light Guava Citrus.
Minute Maid Light Cherry Limeade will be supported with national TV and print advertising, and extensive coupon promotions in national accounts. Minute Maid Light shelf-stable fruit drinks, available in Lemonade, Mango Tropical and Raspberry Passion, and now Cherry Limeade, are designed to appeal to adult consumers unwilling to sacrifice taste while counting calories and carbs. The unique, adult-oriented flavor varieties are made with 3% real fruit juice and contain 10 calories per 12 fl. oz. can.
. Minute Maid® Just 10T
Minute Maid Just 10 comes in cool, easy-to-open pouches to provide hassle-free, refreshment for kids. Minute Maid Just 10, a low calorie youth beverage made with 5% real fruit juice, is a good source of calcium and fortified with 100 percent of the daily value of Vitamin C. With only 10 calories and 2 grams of sugar per pouch, Minute Maid Just 10 fruit drink has 90 percent less sugar per serving than Capri Sun Fruit drinks.
Minute Maid Just 10 will launch one flavor, Fruit Punch, nationwide in March in 10-packs of 6.75 fl. oz. pouches. It will be sold in supermarkets and mass retailers with a suggested retail price in line with Minute Maid® Coolers. The launch will be supported with national print advertising, in-store merchandising and an extensive coupon program targeted to moms.
. BACARDI® Mixers Mojito – “RefreshMint on the Rocks”TM
New Mojito from BACARDI Mixers brings excitement to the freezer section of your retailer – the first national mojito frozen mixer brand in the market.
The Mojito (moe-hee-toe) was born in the Caribbean in the early 1900s, and popularized by Havana’s movers and shakers, where the hint of lime and bubbly effervescence made the cocktail a year-round favorite.
In the past two years, the Mojito has become an increasingly popular drink, as evidenced by the growth in Internet searches for the drink recipe (70 percent increase since 2004) and visits to www.bacardimojito.com (up 400 percent since 2004).
BACARDI Mixers Mojito will be supported with POS and online communications, and will be part of the BACARDI Mixers “99 Nights of Summer. Savor Every One.TM” campaign.
. Minute Maid® Juices to Go® 10 fl. oz. bottles
The new 10 fl. oz. Minute Maid Juices to Go bottle appeals to the large number of consumers who drink between 8 and 12 fl. oz. of juice per day.2 It’s sized just right and works great for vending or cooler sales in schools and convenience stores. Six-packs of the new bottles also will be sold in retailers.
Minute Maid Juices to Go in the 10-fl.oz. bottle will replace the 12-fl.oz. bottle this summer. Three 100% juice flavors will be sold in the new bottle – Orange Juice, Apple Juice and Mixed Berry. A fourth flavor, Fruit Medley, will be available in the Education channel only.
To download product photos or for more information visit:
1. Bases Concept Test, MM Light Trial & Repeat
2. eSIP 2004 Share of Intake Panel
Coca-Cola North America is a unit of The Coca-Cola Company, the world’s largest beverage company. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company markets four of the world’s top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate exceeding 1 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.coca-cola.com.