Bravo! Foods Announces Addition to Management Team

NORTH PALM BEACH, FL – May 2 – Bravo! Foods International Corp., a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified, flavored milk drinks and other beverages, announced today that Mr. Jack Shea will be named Director of Business Development – Allied Brands. In this newly created position Mr. Shea will be responsible for the development and sales of all non-dairy beverages including teas and flavored waters.

Mr. Shea has over thirty years of experience in sales and marketing in the soft drink and beverage industry. He has worked primarily with development stage companies. His experience includes new product research, strategic planning, advertising, distribution as well as propriety packaging design for newly created beverage brands. Mr. Shea’s accomplishments include the brand development of several non dairy beverages.

Roy Warren, Bravo!’s Chief Executive Officer commented, “The hiring of Mr. Shea represents a commitment by Bravo! to focus on the development of its non- dairy beverage business. Jack’s thirty years of experience in developing beverage brands fits in well with Bravo!’s future growth strategy to participate in the ‘better for you’, dairy and non-dairy, beverage arena. We are extremely pleased to have Jack as a member of our management team.”

Mike Edwards, Bravo!’s Chief Revenue Officer commented, “With Mr. Shea’s experience in building distribution networks, Bravo! will be well positioned to achieve further significant penetration and resulting revenue growth across all beverage channels.”

Mr. Shea commented, “I look forward to developing the non-dairy beverage business for Bravo! and am excited to be a member of the company’s management team and about the potential growth opportunity for non-dairy based products at Bravo!.”

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About Bravo! Foods International
Bravo! Foods International Corp. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Great Britain and various Middle Eastern countries. Bravo!’s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers(R) and Bravo!(TM). Bravo!’s Slammers(R) products are available nationwide in popular chains such as: 7-Eleven, A&P, Dutch Farms, Giant Food Stores, Jewel, Kings, Pathmark, Safeway, Sam’s Club, Shaw’s, ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens.

Many of Bravo! Foods’ Slammers(R) lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods, a division of Mars Incorporated.

On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers(R) Masterfoods line, as well as the Bravo!’s Slim Slammers(R) and Pro Slammers(TM) products, under a Master Distribution Agreement with Bravo!

For more information, visit: http://www.bravobrands.com.