Azusa, CA (May 4, 2006) – Energy beverage buffs and all-natural juice enthusiasts alike will be naturally energized as Naked® Juice introduces the first all-natural beverages to provide real energy. Debuting at Anaheim’s Natural Products Expo West this month, these 100 percent juice smoothies feature an all-natural taste with no added sugar, no artificial flavors, colors or preservatives.
Naked Juice proudly presents Strawberry Kiwi Kick and Orange Mango Motion as the first all-natural real energy juice smoothies available nationwide.
Both the super-premium juice and energy drink categories have experienced significant growth in recent years, with the energy drink category growing 700 percent between 2000 and 2005 (Mintel). According to BeverageWorld Magazine, energy drinks are now a $991 million dollar category.
Yet the energy drink segment is dominated by sugar-laden options filled with ingredients like high fructose corn syrup, glucose, and aspartame. Responding to both the growing consumer interest in energy drinks and all-natural products, Naked Juice successfully introduces a paradigm shift in the marketplace with two great-tasting 100 percent super-premium juice smoothies that provide extra energy for on-the-go, health-conscious consumers.
The “Naked Energy” is derived from natural ingredients such as green tea extract and guarana, a berry grown in Venezuela and Brazil that is a natural source of caffeine. The Naked Juice energy smoothies also maintain the Company’s product platform by remaining 100 percent juice with no added sugar or preservatives.
“Naked Juice prides itself on providing nutrition on-the-go with our comprehensive line of all-natural juices,” says Monty Sharma, CEO of Naked Juice. “The next logical step was to offer an energy family that maintains our high standards and caters to health-conscious consumers seeking all-natural energy options without all of the added sugar or preservatives.
I’m sure that consumers will appreciate the great fruit blends as well as the smooth, sustaining boost our energy smoothies will provide.”
Both Strawberry-Kiwi Kick and Orange Mango Motion:
? Provide a real natural energy boost (43 mg of caffeine per serving) from green tea extract and guarana.
? Pack a pound of fruit in every 15.2oz bottle, providing an all-natural taste.
? Give consumers (both men and women) a healthy energy drink alternative without added sugar, preservatives or other artificial ingredients common in most commercial energy products.
? Contain 100 percent RDI of niacin, riboflavin, and vitamins B5, B6, B12 and C per serving.
Strawberry Kiwi Kick and Orange Mango Motion have a suggested retail price of $3.19 and are available at grocery and natural food stores throughout the country.
About The Naked Juice Company
Naked® Juice, a leader in the super-premium juice category, was founded and first marketed towel-to-towel on the beaches of Santa Monica, CA in 1983. The Naked Juice line of all-natural 100 percent juices, fruit juice smoothies and protein smoothies are made from the best bare-naked fruits and boosts with no added sugar, preservatives, artificial colors or flavors. Naked Juice can be found in supermarkets, club stores, health food stores and neighborhood markets throughout the nation
Naked. Nothing to Hide.