Clearly Canadian Announces Launch of Its Reformulated Sparkling Flavoured Waters; New Product Line-up Receives Rave Reviews from Industry Experts, Initiates Return to Heritage of Extremely Popular Brand

Clearly Canadian Beverage Corporation, Vancouver, British Columbia (OTCBB:CCBEF) is pleased to announce the launch of reformulated Clearly Canadian(R) sparkling flavoured water. The new line-up is delivered in a clear, maple leaf embossed bottle; features original, all natural, no preservative flavour formulas (offered in Cherry, Blackberry, Raspberry and Strawberry); a new zero calorie flavour formula (offered in Pink Grapefruit and Blueberry); and updated label graphics reminiscent of the product’s true heritage (which has sold over 2 billion bottles).

Stated Brent Lokash, President of Clearly Canadian, “Consumers have overwhelmingly missed the original flavour formulas and familiar packaging, which propelled this brand to the forefront of the alternative beverage category. In fact, the industry has already recognized the strong appeal of Clearly Canadian returning to its roots.”

BevNET.com, an internationally recognized resource for beverage industry professionals and consumers, has given an extremely positive review of the new sparkling flavoured waters. On the original flavour formulas, BevNet.com says, “Oh, how this brings back memories…”, and on the zero calorie formulas, proclaims, “…the effervescent formulation (zero calorie) is among the best of what we’ve seen in the diet category.” Recognizing the product’s place in the market, BevNet.com asserts, “…we think Clearly Canadian has a real opportunity with its revamped line-up…without a doubt the most appealing and timely Clearly Canadian line-up yet.”

“We are excited about the relaunch of Clearly Canadian’s sparkling flavoured waters and the reviews the product is receiving,” noted Sonia Manson, Marketing Manager for Clearly Canadian. “We look forward to delivering our new product to consumers through our current distribution network and through new sales channels which we expect to open as a result of this relaunch.”

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About Clearly Canadian
Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian(R) sparkling flavoured water and Clearly Canadian O+2(R) oxygen enhanced water beverage which are distributed in the United States, Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at http://www.clearly.ca