The Only Officially Licensed Collegiate Energy Drinks Released By Logo Sports


@@img1Birmingham, AL – June 5, 2006 – Logo Sports, LLC has begun shipping its POWER ALLEYT Energy Drink, the only energy drink that is Officially Licensed by major individual colleges and universities, to retailers.

William O. (Bill) Buchalter, Logo Sports’ chief executive officer, said, ” We are obviously delighted that The University of Alabama, Kansas State University and Colorado State University have all selected Logo Sports and its POWER ALLEYT Energy Drink to Officially License for their respective institutions. These distinguished Division I Institutions are among the market leaders in product licensing.” POWER ALLEYT will be widely available in grocery and convenience stores in each school’s respective marketing area.

Each can of POWER ALLEYT bears the trademark and name of their individual licensed school. In addition to enjoying the products, fans should know that for each can of POWER ALLEYT purchased, a royalty is paid back to that school which helps support important academic and athletic initiatives. Buchalter stated, “Initial indications show a very favorable relationship between this product and the licensor.” He went on to say that “we regularly get calls from other institutions requesting product information when they see our products and how they perform at retail. These products sell extremely well and retailers enjoy making them available to their customers.

Logo Sports is the only Official Licensee of Energy Drinks for Colleges and Universities and is expecting to expand the number of institutions. “As our retailer and distributor base grows across the country, more and more fans will be able to experience this unique product and support their institution” Buchalter said.

Logo Sports, LLC is based in Birmingham, AL and is the industry leader in licensing and marketing consumables including Energy Drinks, Bottled Water and Barbeque Sauces among other products. Logo Sports’ products are sold in major retailers nationwide including 1,300 Wal-Mart Supercenters and other grocers and convenience stores.

Interested retailers and distributors may register to sell the company’s products on its web sites.

For further information contact Patrick Scarborough at 877-823-1377.