“This distribution deal gives us incredible and sustainable growth in a very hot market,” exclaims Tyler Benedict, President and Founder of Source Beverages. “It complements our existing distributors in Stockton, Modesto and the Bay Area, giving us almost total coverage of northern California.”
Adding reputable, large-scale distributors like Saccani is right in line with Source’s overall growth goals, and further solidifies the BURN brand in the energy drink segment.
“We really like the product, the brand and the people,” said Joe Earley, sales manager at Saccani. “The sales and marketing support they bring to the table is phenomenal.”
Source is supporting BURN in northern California with continuous on-street sampling, radio and aggressive social networking buzz, as well as offering its distributors there full-time sales assistance in placing the product into retail locations.
Source BURN has been on the market since 2002 and has distribution in 15 states and Bermuda.
About Source
Source BURN(R), Sugar Free BURN(R) and 16 oz. BURN2(R) represent the strongest and healthiest energy drink lineup on the market. Named Best New Product of 2004 by Stagnitos New Products Magazine, BURN’s award-winning taste, excellent shelf presence and rapid sales growth make Source a solid player among the national energy drink brands. On the market since February 2002, Source BURN energy drinks provide the highest levels of caffeine, vitamins and top quality herbal extracts and amino acids. You’ll find Source BURN energy drinks in bike shops, nightclubs, bars, cafes, gyms and convenience stores all across the U.S. Source Beverages are manufactured by P.R. Performance Inc. For more information, call 336.540.9476 or visit www.sourcedrinks.com