NORTH PALM BEACH, Fla., Aug. 8 /PRNewswire-FirstCall/ — Bravo! Foods International Corp. (OTC:BRVO) (BULLETIN BOARD: BRVO) , a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified, flavored milk drinks and other beverages, announced today that it continues to strengthen its management team with the hire of Craig A. Peters as Manager, Quality Assurance and Chuck Walton as Director of Product Development.
Mr. Peters is a seasoned quality assurance professional with over 20 years of experience overseeing the quality assurance function at several major consumer products corporations. During the past 5 years, Mr. Peters was in charge of the contract manufacturing quality assurance system at Slim Fast Foods, a division of Unilever plc. This system managed the supplier quality of more then eight contract manufactures as well as supporting quality systems at the two Slim Fast production facilities. In addition Mr. Peters previously spent 15 years with the Quaker Oats Company in both Quality Assurance and Operations management positions. At the Quaker Oats Company Mr. Peters was responsible for sports and juice beverages, aseptic and canned foods, snack and grain products. Mr. Peters will direct the continued integration of quality systems into the Bravo! business structure and will be responsible for facilitating the quality assurance relationship and quality effectiveness of Bravo! products for every stage of the manufacturing process.
Chuck Walton joined Bravo! as Director of Product Development after serving 17 years with DSM Nutritional products formerly Roche Vitamins Inc. Mr. Walton was a Senior Account Manager and a major contributor to product design and new product introductions specializing in the food and beverage industry. At DSM Nutritional, Mr. Walton received five Presidents Achievement awards for outstanding sales as well as three top supplier awards from major food and beverage manufacturers. At Bravo! Mr. Walton will be primarily responsible for product development but will also contribute to the strategic sales and marketing support functions.
Roy Warren, Chief Executive Officer commented on the new hires, “We are extremely pleased to be able to continue to attract such seasoned professionals to the Bravo! management team. Both Chuck and Craig will be extremely important to the future plans for Bravo! and the successful execution of our growth strategy. We welcome them both!”
About the Company
Bravo! Foods International Corp. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Great Britain and various Middle Eastern countries. Bravo!’s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers(R) and Bravo!(TM). Bravo!’s Slammers(R) products are available nationwide in popular chains such as: 7-Eleven, A&P, Dutch Farms, Giant Food Stores, Jewel, Kings , Pathmark, Safeway, Sam’s Club, Shaw’s, ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens.
Many of Bravo! Foods’ Slammers(R) lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods, a division of Mars Incorporated, and MD Enterprises (Moon Pie(R)), providing superior name recognition packaged with quality, great-tasting drinks.
On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers(R) Masterfoods line, as well as the Bravo!’s Slim Slammers(R) and Pro Slammers(TM) products, under a Master Distribution Agreement with Bravo! For more information, visit: http://www.bravobrands.com/.
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