@@img1LOS ANGELES (August – 2006) – FIJI® Water, one of the largest imported water brands in the United States, is proud to debut the 330 ml (11.16 oz) size – the newest and smallest addition to FIJI Water’s product offering. Available in 9-packs labeled “Lil’FIJI”, these petite and portable bottles are currently available at all Target stores nationwide, and will roll out to other retail locations in 2007. The 330 ml (11.16 oz) 9-pack has a suggested retail price of $8.99.
The convenient 330 ml (11.16 oz) size is a practical choice for consumers on-the-go. At 6.5 inches tall, the bottle conveniently fits into cup holders, handbags, beach bags and more. The Lil’FIJI bottles also fit perfectly into lunchboxes and little hands, providing parents with a healthy beverage alternative for brown bags in the upcoming school year.
FIJI Water is natural artesian water bottled directly from the source-an aquifer buried deep within the ground in the remote islands of Fiji. The pure and all-natural water is untouched by man until the cap is opened. FIJI Water’s refreshing taste, “soft-mouth” feel, mineral content, and quality are directly influenced by the pristine environment prevailing at the water’s source, far from industrialized nations.
About FIJI Water
FIJI® Water, bottled at an artesian aquifer in Viti Levu (Fiji islands), is the second largest imported still water brand in the United States. A product of one of the last virgin ecosystems on the planet, natural pressure forces FIJI Water out of its aquifer deep below the earth’s surface, and into its iconic square bottles through a sealed delivery system free of human contact.
FIJI Water is available in 330 ml (11.16 oz), 500 ml (16.91 oz), 1 L (33.81 oz), and 1.5 L (50.72 oz) servings at leading grocery and convenience chains, as well as select hotels, restaurants and gourmet shops. FIJI Water is also available for home delivery in the continental United States at http://www.fijiwater.com. FIJI Water received the United States Secretary of State’s 2004 Award for Corporate Excellence. It is the fastest-growing super-premium bottled water, and has been top-rated in taste tests among bottled waters by Cook’s Illustrated Buying Guide, Men’s Health and others.