MINNEAPOLIS (Oct. 6, 2006) – airforce® Nutrisoda® has partnered with UCLA Recreation in an initiative to bring the nutrient-enhanced soda to the on-campus audience of students, faculty and staff. The partnership kicked-off at UCLA’s Resfest event where over 3,500 students were able to sample the product and interact with the brand. airforce Nutrisoda is a line of nutrient enhanced beverages specially formulated to provide specific wellness benefits.
The product will be visible at campus events throughout the year; including a strong tie with the new UCLA FitWell program. FitWell is a campus wide wellness initiative that works with various UCLA agencies to promote the benefits of health and wellness programs to the campus community.
“We are honored to bring airforce Nutrisoda to an institution as prestigious as UCLA. Our product aims to provide healthy lifestyle choices to consumers and this aligns perfectly with what UCLA Recreation and their peer schools are promoting through the FitWell initiative.” says Phil Mero, director of lifestyle marketing for Ardea Beverage Company. “Students deserve and want the choice of a delicious, hip, wellness beverage, over sugary and caffeinated energy drinks and sodas.”
“The FitWell program and many other recreation initiatives on campus offer such great benefits to UCLA’s students, faculty and staff by providing a healthy place to work and study,” says Maureen Wadleigh, assistant director of marketing and community relations for UCLA Recreation. “We are thrilled to have airforce Nutrisoda as a partner in this endeavor. Their products truly support our goals and we look forward to working with them.”
In addition to being visible at UCLA Recreation Department facilitated events, four varieties of airforce Nutrisoda are available for purchase at The Energy Zone in the John Wooden Center as well as in select vending machines on campus. They will be offering Energize, Flex, Slender and Immune for purchase year-round.
About airforce Nutrisoda
airforce® Nutrisoda®, introduced in 2003, targets on-the-go, style conscious, nutritionally-aware people who also enjoy new experiences and discovering new products. Each of the seven natural flavors within the portfolio feature striking packaging and contain amino acids, vitamins and minerals formulated to achieve a specific wellness benefit. The products have zero sugar, sodium or aspartame. Nutrisoda is formulated with natural colors and water filtered 4 times for extra purity. Brand offerings include Immune in tangerine and lime flavor, Radiant in pomegranate and black berry, Calm in wild berry and citron, Focus in mango and peach, Flex in black cherry and apple, Energize in mandarin and mint and Slender in pink grapefruit and guava. airforce® Nutrisoda® is now available at select retail stores including SuperTarget, fine grocers, hotels, cruise lines, restaurants, clubs and spa locations in select markets around the country. The product can also be found at over 20 airports across the nation as well as online at www.nutrisoda.com.
About airforce® Nutrisoda® and Ardea Beverage Company
The Ardea Beverage Company is dedicated to the development and marketing of nutrient enhanced beverages that deliver a health and wellness benefit in a safe, delicious and convenient format. Beverages in the line include: Immune, Energize, Flex, Focus, Calm, Radiant and Slender. The company is based in Minneapolis, Minn. For additional information, visit www.nutrisoda.com.