Vitazest Vitamin and Fruit Water Adds New Distribution

Boca Raton, FL – (November 16, 2006) – Vitazest® Vitamin & Fruit Enriched Water®, a product of Triple A Products, LLC, will now be available throughout a large part of Northeast Pennsylvania through its new distribution partnership with Banko Beverage Company, one of the nation’s largest beverage distributors. The new relationship with the Allentown, PA based company extends Vitazest’s availability in the region from Lehigh to Lackawanna counties and beyond, covering more than one-third of the state’s geography.

“It’s exciting to be able to offer Vitazest to a wide portion of Northeast Pennsylvania and we know our accounts will welcome this clean, fresh and better-for-you beverage,” said Terry Heffner, General Manager of Banko Beverage. “It’s important for us to offer our staple beer products but, in today’s health-conscious world it’s also critical for us as independent beer distributors to be able to offer healthy, non-alcohol products as well. Vitazest will be a key offering for us in all of the regions we serve.”

“We’re proud to know that Vitazest will be carried by this nationally respected and well-known distributor and we thank Banko for the business and trust in our product,” said Ziv Alcalay, Vitazest Vice President of Operations. “Working with Miller distributors to help them deliver non-alcoholic alternatives is a great opportunity for both of us and we know they will appreciate the margins that can be attained in the non-alcohol sector.”

Vitazest is a delicious blend of fruit, vitamins and water and comes in 9 delicious flavors including, Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Blueberry, Peach Melon, Pineapple Mango, Orange.

Vitazest contains all natural fruit flavors and natural coloring. Vitazest also contains significant levels of the Recommended Daily Allowance of 10 vitamins and minerals. Just as important as what Vitazest has is what it doesn’t have-no carbs, no calories, no sugar, no preservatives and no caffeine.

In August, the Diabetes Research Institute Foundation and Vitazest® Vitamin & Fruit Enriched Water®, announced a new partnership, in which a portion of the proceeds of Vitazest sales will benefit the Foundation and research at the world-renowned Diabetes Research Institute (DRI) at the University of Miami.

The Institute’s logo will be placed on all Vitazest product packaging in the Vitamin and Fruit Enriched line of waters, and other materials, to indicate the company’s commitment to supporting the cure-focused work being conducted at the DRI. The appearance of the DRI logo will also alert consumers, who may have diabetes or are at risk of developing diabetes, that Vitazest is a healthy and enjoyable option.

As a result of this agreement, Vitazest becomes the only vitamin enriched water with a major affiliation with a leading national diabetes organization.

For more information on Vitazest please visit