Englewood Cliffs, NJ, January 17, 2007 – Hot off the charts and now hot off the press- one of Country’s newest sensations, Julie Roberts, has signed on as spokesperson for FUZE Healthy Infuzions Beverages. The “Feel Good, Look Good” beverage company is pleased to announce this partnership with the dynamic songstress.
“I feel honored to represent a product with the high level of quality that can be found with FUZE! This is the fresh new drink of the decade and I feel so blessed to be part of it!” said Julie Roberts, adding “Being fit is part of the total package for entertainers. FUZE helps me achieve this goal by providing my energy levels for workouts without all the calories!! What did I do before FUZE!”
FUZE is proud to be the title sponsor for many of Julie’s performances throughout 2007. Julie will make appearances on behalf of FUZE, while lending her likeness, voice and music for use in FUZE’s drink positive.do positive promotion and advertising campaign.
“Naturally, Julie Roberts is the perfect choice to ring in the New Year with FUZE. We are looking forward to new beginnings and new outlets to promote our brand and there is no better choice than our biggest fan, Julie Roberts” said Lance Collins, Founder and CEO of FUZE.
Julie has garnered musical accolades and Gold status for her self titled debut album, Julie Roberts, while her second album ‘Men and Mascara’ has struck a chord with critics, becoming a permanent fixture on numerous top ten Country Music album-release charts and was recently written up in The New Yorker. In addition, Julie’s single “Men and Mascara” was one of only two country songs to make mainstream music magazine, Blender’s list of “100 greatest Songs of 2006.” Aside from her musical endeavors, Julie recently participated in an extensive promotion for the cosmetic and fragrance brand, Clinique and has been seen modeling eyewear for the Lens Crafters print ad campaign seen in magazines such as Vogue, In Style, Vanity Fair, Oprah and Esquire, just to name a few. You can also hear Julie every morning on ‘Good Morning America’ singing the theme for the nationally syndicated morning show.
“As an artist, she embodies ‘positive energy’ which nicely compliments our ‘drink positive’ mantra” said Collins.
According to Julie, FUZE not only provides her with energy for her busy schedule, it also gives her a boost for her daily workouts and during performances while she is on the road. “I have about 5 bottles in my car all the time, and we keep CASES on the bus! My band loves them too!” she concluded.
Since 2001, FUZE Beverage, LLC has been reinventing beverage industry standards by introducing non-carbonated drinks that are “infuzed” with real health benefits and antioxidants without high fructose corn syrup. With over 350 distributors throughout North America and the Caribbean, FUZE is stocking supermarkets and convenience stores with healthy beverage alternatives: Slenderize, Refresh, Green, White and Oolong teas and the new Vitalize line. FUZE is available nationwide and can be found in: Whole Foods, ShopRite, Costco, Acme, Albertsons, Circle K, Giant, Hannaford, Safeway, Sav-On, Holiday Stationstores, Jewel, King Soopers, Kroger, Kum & Go, T/A Travel Centers of America, Publix, QFC, Sheetz, The Fresh Market, Tops, and other fine stores. Visit WWW.DRINKFUZE.COM for more information and your local market to get the great taste of Fuze to help you “Look Good and Feel Good.”