XYIENCE® Inc. Announces Financing and Bolstered Executive Leadership

Las Vegas, NV (January, 2007) – XYIENCE Inc. announced that it has strategically aligned itself to continue moving forward toward its goal of becoming a worldwide brand leader by securing financing for future growth and strengthening the company’s senior management.

XYIENCE has quickly become one of the fastest growing consumer brands in the U.S. and encompasses a wide variety of healthy bars, beverages and nutritional supplements. XYIENCE strategic partnerships include relationships with UFC®: Ultimate Fighting Championship® which has been seen on both Pay Per View and Spike TV’s reality series The Ultimate Fighter, The World Poker Tour, and an AMA motor cross team, among others.

In May of 2006, Xyience launched its energy drink, XenergyT, to incredible reviews. Initially available in the Western, Mid-Western, and Southeastern States, XYIENCE has continued to secure distribution nationwide for convenience and other retail outlets at a rate never before seen in the industry. Xenergy can currently be found in retail stores such as GNC, select 7-11’s, Krogers, Fred Meyer, Raley’s, Rite-Aid, & H.E.B., Vitamin Shoppe, and Vitamin World. To fund this tremendous growth, the company has completed a tranche of institutional financing led by Beverly Hills, California based ARC Investment Partners, LLC. “This financing and management restructuring will enable XYIENCE to capitalize on its tremendous 2007 growth opportunities” said Mr. Roseman, CEO of ARC Investment Partners.

In an effort to support this quickly building upward momentum, Adam Roseman has stepped in as interim CEO of XYIENCE while a permanent CEO search is conducted. Mr. Roseman is currently the Founder and CEO of ARC Investment Partners and was previously an investment banker at a number of firms including Lehman Brothers, Piper Jaffray, Barrington Associates and Goldman Sachs. Mr. Roseman also serves as a Director on the Boards of numerous private and public companies. Ted Joiner will remain in his position as President of XYIENCE Inc. and will aid Mr. Roseman in his nationwide search for a permanent CEO.

About XYIENCE Inc.:
XYIENCE Inc. is a complete active lifestyle brand developed that provide the healthiest, most scientifically advanced, sports nutrition and related products targeted to active life style enthusiasts.Founded in 2004, XYIENCE Inc. is headquartered in Las Vegas, Nevada. For additional information on XYIENCE or Xenergy, please visit www.xyience.com.

About ARC Investment Partners, LLC:
ARC INVESTMENT PARTNERS, LLC is a Beverly Hills, California-based private equity firm focused on providing financing and subsequently preparing and bringing its high growth portfolio companies to the public markets.