Out With the Old, In With the New: New Leaf Launched with New and Improved Look!


@@img1Orangeburg, NY, January, 2007 – The New Year brings with it a new look for New Leaf beverages. Recently offered in an exciting shrink sleeve to enhance its original pressure sensitive label, New Leaf has gone one step further with an entire identity change. From its logo to its colors New Leaf has nailed its latest look.

Offered in its trademark sophisticated glass bottle, with leaf embossed neck, New Leaf’s package has been enhanced with a shrink sleeve that is vibrant, eye catching and unlike anything found in the market. The clean and sophisticated design coupled with New Leaf’s traditionally delicious, all natural flavors is sure to make New Leaf the must have beverage.

New Leaf has revised its labeling to match its explosive new flavor concepts as well as revitalize its original line by designing this unique shrink sleeve. Featuring its new logo against pulsating, effervescent colors depicting their respective flavors, New Leaf will stand out on the shelf. “We wanted to give New Leaf a fresh start for the new year,” says Carmine Amelio of Chameleon- USA, the design firm responsible for New Leaf’s latest look. “New Leaf has such delicious flavors; we wanted to ensure consumers would get that vibe on their first impression.” The new and improved New Leaf logo enables easy brand recognition. The eyes of the consumer as well as their pallets will be drawn to this latest New Leaf rendition.

New Leaf is available in eight delicious flavors of green, white and blue tea. Its recently launched Blue Tea has experienced great success over the past several months. Originally offered in a vibrant blue package, New Leaf Blue Tea will join the original line with the new consistent design. “We want the entire family to experience fantastic growth,” says Eric Skae, founder of New Leaf Beverages. “We found the wrapped New Leaf bottle to be a favorite option among retailers and consumers alike. This new design brings the entire New Leaf line together and will make it a huge presence on the shelf.”

The latest New Leaf line will be available nationally this February in specialty, gourmet, health and fine retail stores, with much anticipated flavor additions to be launched in the coming months to follow.

About New Leaf: New Leaf is an all natural line of teas sweetened with evaporated cane juice. New Leaf is offered in eight delicious flavors of green, white and now blue tea including White Tea Strawberry, White Tea Tangerine, White Tea Honey and Ginseng, White Tea Honeydew Melon, Green Tea Plum, Green Tea Ginseng, Blue Tea Lemon, and Blue Tea Raspberry. New Leaf is currently available nationally in specialty, gourmet, health and other fine retailers.

For Further Information Please Visit: www.drinknewleaf.com