January 19, 2007 – Everett WA – Unique Beverage Company, LLC announced that WIRED Energy Drinks and TWISTED CHOPPER Energy Drink will be the exclusive beverages displayed on billboards throughout the new Xbox 360 video game “Crackdown.” The video game is scheduled for release in North America on February 20, 2007.
According to Mike Broadwell of Unique Beverage Company, LLC, “We’re excited to have our brand connected with one of the most coveted demographics in the wired entertainment communities.” The exclusive brand positioning of WIRED Energy Drink and TWISTED CHOPPER Energy Drink into “Crackdown” makes sense because the brands and graphics fit perfectly together. Broadwell added, “there has never previously been an opportunity for such widespread brand recognition of an energy drink in any major video game.”
“Crackdown” is developed by Scotland’s Realtime Worlds exclusively for Microsoft Game Studios and the Xbox 360 gaming and entertainment system. Realtime Worlds is led by David Jones, the creative mastermind behind some of the most innovative and best-selling video games of all time.
“Crackdown” pushes the action-driving hybrid genre into the next generation with the first ever truly 3-D playground. Gamers will level up their Agent’s strength, agility, firearms, explosives and driving skills while scaling the fully vertical world of “Crackdown.” This M-rated game incorporates revolutionary co-op gameplay throughout the entire freeform campaign. At $59.99, it’s a small price to pay when gamers will be able to create a volatile cocktail of judicial oppression as they clean up the streets of a truly interactive world.
WIRED Energy Drinks and TWISTED CHOPPER Energy Drink have enjoyed far reaching consumer appeal, primarily in the western United States. Unique is now positioned to expand its distribution and sales of WIRED Energy Drinks and TWISTED CHOPPER Energy Drink globally with the launch of “Crackdown.” According to Unique’s Mike Broadwell, “we’ve created the buzz and brand intensity among the retail distribution with our multi-flavored approach and are positioned for strong international sales this coming year with our ‘Crackdown’ affiliation.”
About Unique Beverage Company, LLC
WIRED Energy Drinks and TWISTED CHOPPER Energy Drink are leading brands in the beverage portfolio of Washington State-based Unique Beverage Company, LLC (“Unique”). Unique is a producer of non-alcoholic beverages, including WIRED Energy Drink, TWISTED CHOPPER Energy Drink and other brands. For additional information about Unique, WIRED Energy Drink and TWISTED CHOPPER Energy Drink, visit www.WiredCrackdown.com and www.TwistedChopperCrackdown.com.
WIRED, TWISTED CHOPPER, Get Wired!, Get Wired. Stay Wired., and Fuel Your Body are trademarks of Unique Beverage Company, LLC.