MINNEAPOLIS, (May 22, 2007) – Ardea Beverage Company, makers of airforce® Nutrisoda® announced today the launch of their complete Web site “En Espanol.” The Spanish version of Nutrisoda.com makes accessible all Nutrisoda nutrient-enhanced sodas, health & wellness tips, nutritional information, diabetes resources, elixir recipes and much more to the Hispanic community. Spanish speakers can visit the site at www.nutrisoda.com and click on the Spanish flag.
Nutrisoda is committed to helping Hispanic consumers make positive choices for healthy lifestyles. The increasing prevalence of obesity among Hispanic populations, as in all other ethnic groups in the U.S., is a mounting health concern. Choosing a healthy and delicious alternative to traditional sodas is a big step in reducing calories and sugar. Nutrisoda contains zero sugar, zero sodium, zero aspartame and few, if any, calories. Good for you and good to drink, Nutrisoda is the Good Soda.
The health benefits are important within the Hispanic community because this population group is twice as likely as Caucasian Americans to develop diabetes, according to the American Diabetes Association. In fact, the prevalence of diabetes is at least two to four times higher among Hispanic and Latino American women. For diabetics, airforce Nutrisoda combines meaningful levels of vital nutrients that can help people lead active, healthy lives, including nutrients that may help balance blood glucose levels, improve insulin sensitivity and help with other complications associated with diabetes.
“In the wake of the Latino food guide that just launched in the last three weeks in the US to identify healthy food options, we are proud to offer airforce Nutrisoda to complement this effort,” said Jennifer Ashley, registered dietitian and director of wellness for Ardea Beverage Company. “Hispanic-Americans nationwide are looking for healthy, zero sugar, delicious fruit flavored soda to fit into their lifestyle and combat rising diabetes rates”.
airforce Nutrisoda validated their appeal among the Hispanic community early on when their products were introduced in Puerto Rico. Thanks to Nutrisoda’s natural fruit flavorings and tropical flavor combinations Nutrisoda enjoys consistent demand in Puerto Rico amongst the local population. Now, Nutrisoda will be more directly available to other Hispanic communities not only through online sales, but with a concurrent expansion into California and the east coast.
Current reports by Research and Markets found that the “Hispanic community is the largest minority in the U.S. with a population of 44 million in 2006-accounting for 14.7% of the total population.” It is estimated that by 2011 one in every six persons in the U.S. is projected to be Hispanic. Additionally, Research and Markets estimated the purchasing power of consumers within the Hispanic community to increase 47.7%, from $736 million in 2005 to $1,087 million in 2010.
About airforce® Nutrisoda®
Introduced in 2004, airforce® Nutrisoda®, targets on-the-go, nutritionally-aware people who also enjoy new experiences and discovering new products. Each of the eight flavors within the portfolio feature striking packaging and contain leading edge nutrients formulated to achieve a specific wellness benefit. The products have zero sugar, zero aspartame, zero sodium and zero to few calories, appealing to fashion, foodie & health-conscious consumers. The Nutrisoda line includes: Immune, Energize, Flex, Focus, Calm, Radiant, Slender and Renew.
airforce® Nutrisoda® is available nationwide at select retail stores, fine grocers, national airports, hotels, cruise lines, restaurants, clubs, spa locations and online. With a strong commitment to social and environmental causes, airforce Nutrisoda tastes good, looks good, and does good. Call us the Good Soda.
About Ardea Beverage Company
The Ardea Beverage Company is dedicated to the development and marketing of nutrient enhanced sodas that deliver a health and wellness benefit in a safe, delicious and convenient format. The company is based in Minneapolis, Minn. For more information please visit, www.nutrisoda.com.