Garden City, NY June 19, 2007 – Lifestyle Beverages, Inc. today partnered with Imperial Beverage to expand TrimWater’s North American distribution network to Michigan. Imperial Beverage will deliver TrimWater to supermarkets, convenience stores and health food stores in Southwest Michigan counties including Allegan, Barry, Berrien, Branch, Cass, Kalamazoo, St. Joseph and Van Buren. Imperial Beverage will distribute TrimWater along side a variety of alcoholic and non-alcoholic beverages including Jones Soda, Labatts, Coors, Faygo, and Arcadia Brewing Company.
“Imperial Beverage Company supplies Southwest Michigan with a diversified selection of quality beverage brands,” said David Sackler, founder and CEO of Lifestyle Beverages. “As we continue to expand our distribution across the U.S., we feel that Imperial Beverage will help strengthen our brand and provide Michigan residents a healthier alternative to the sugar and calorie rich beverages that saturate the marketplace.”
TrimWater, nutritionally enhanced water, provides consumers with a thirst quenching product that tastes great and contains no excess calories, sugars, additives or preservatives. TrimWater contains a fraction of sugar and calories in comparison to other nutritionally enhanced, flavored water beverages and has less caffeine per serving than leading sodas and less sugar than most juices. TrimWater is specially formulated with natural ingredients, providing consumers a healthier choice.
“During the summer season consumers will be looking for a beverage to quench their thirst and complement their active lifestyle,” said Joe Cekola of Imperial Beverage Company. “TrimWater is the ideal summer beverage. We are excited to distribute TrimWater’s low-calorie and low-sugar alternative, offering consumers the best beverage to complement their summer activities.
TrimWater is owned and operated by Lifestyle Beverages Inc. of Garden City, New York The product line includes seven refreshing flavors-POMEGRANATE-CRANBERRY, PINK GRAPEFRUIT-HONEY, BLACK CHERRY-BLACKBERRY, LEMON-CITRUS, RASPBERRY-VANILLA, PASSIONFRUIT-BERRY and PEACH-MANGO packaged in individual 20 oz. bottles retailing from $1.50 – $2.50. TrimWater is also available online. For more information, visit www.TrimWater.com.
About Lifestyle Beverages, Inc.
Lifestyle Beverages, Inc. is one of the nation’s fastest growing enhanced water beverage companies, headquartered in Garden City, New York. The company created a low-sugar and low-calorie beverage called TrimWater, to help promote healthy beverage choices for consumers. The product line provides consumers with a healthier beverage, for every lifestyle, that does not sacrifice taste or enjoyment. First distributed in 2006 in local New York stores, TrimWater is now available at retail outlets, food and specialty stores, and convenience stores. For more information, please visit www.TrimWater.com or contact 866.814.9222.
About Imperial Beverage
Imperial Beverage Company is a beverage distributor based in Kalamazoo, Michigan. They service Southwest Michigan region including – Allegan, Barry, Berrien, Branch, Calhoun, Cass, Kalamazoo, St. Joseph and Van Buren counties. Imperial Beverages provides exceptional products to consumers building brands and customer loyalty distributed in supermarkets, drug stores and health food stores. Imperial Beverages distributes a diversified of selection of alcoholic and non-alcoholic beverages including Jones Soda, Labatts, Coors, Faygo, Arcadia Brewing Company and Samuel Adams. For more information, please contact 419.893.5060.