LIV NaturalT Celebrates Brand’s One-Year Anniversary

Princeton, New Jersey – July 17, 2007 – LIV NaturalT, the innovative all-natural sports drink designed for athletes and active adults and kids has lots to celebrate as it marks its one-year anniversary. Today it announced its significant successes in penetrating the Boston market while it also introduced its fourth delicious flavor, Citrus Passion, arriving on store shelves this month.

Citrus Passion joins LIV Orange, Lemon and Berry drinks. In addition, all four LIV flavors are offered in 12 oz. and 20 oz. bottles. The SRP on the 12 oz. LIV is $1.25-$1:50: for the 20-ounce bottle, the SRP of $1.99-$3.00.

Boston Area Retailers: include Foodie’s Urban Market, Savenor’s, Wollaston’s @ Northeastern University, Cambridge Naturals, Cardullo’s Gourmet Shop, Gourmet Express Market, Harvest Co-Op Market, Juicy Jack’s, Pemberton Farms & Garden Center, Russo’s and Wine and Cheese Cask in Somerville. Most recently, LIV was picked up by DeLuca’s Market, cited by some as the top gourmet shop in Boston. LIV is also available on Cape Cod, Nantucket and Martha’s Vineyard.

Mike Moegelin, the Boston Sales Rep for LIV, commented, “Our success in Boston is due to a very athletic population of all ages as well as an educated consumer willing to read his/her labels and try new products. Once they experience LIV, they stay with our drink.”

LIV has been quite successful moving into several regional and national retailers during its first year including Whole Foods Markets and Dean & DeLuca.

Ritorna Natural, Inc., the makers of LIV Natural, believes that a sports drink does not have to sacrifice taste to be healthy and effective. LIV contains no high-fructose corn syrup as it is made instead with agave nectar, a natural, unprocessed source of sugar. LIV Natural contains only all natural ingredients – it has no artificial colors, flavors or preservatives. The use of rice syrup provides a healthy source of carbohydrates. As a result of LIV Natural’s unique balance of beneficial sugars, carbohydrates and minerals, it promotes physical recovery both during and after exercise.

About LIV Natural and Ritorna Natural:
The mission of LIV Naturalä is to promote a healthy approach to life, nutrition and athletic training. LIV Natural is a beverage that improves physical performance without sacrificing taste or quality. Currently available at select retailers nationwide, LIV Natural is dedicated to supporting local events and community sports programs that promote healthy lifestyles. LIV Natural is gluten free and Kosher.

LIV maker, Ritorna Natural, Inc, was formed in 2005. The company aims to create and market products that promote a healthy approach to life, nutrition and athletic training. Ritorna produces its LIV Natural products at H.A. Rider in Watsonville CA.