ATLANTA – July 31, 2007 – This year, attendees of the Sturgis Motorcycle Rally in South Dakota will be living the high energy, fun and crazy lifestyle thanks to CRUNK!!! Energy Drink, which has been dubbed the official energy drink of The Full Throttle Saloon. Beginning August 3rd, CRUNK!!! is taking over the 30-acre Full Throttle Saloon, known as the world’s largest biker bar. In addition to an 8-foot long bar in the saloon, CRUNK!!! will offer special drink recipes, have a VIP viewing section of the stage and will be the title sponsor at The Full Throttle Saloon on Friday, August 10th, which will feature artist and entertainer Lil’ Jon as guest DJ.
The schedule for this year’s Sturgis event, August 6 – 12, features many rides through the Black Hills and concerts at several local bars and saloons. Last year, an estimated 457,000 people attended Sturgis, racking up $12.38 million in taxable sales.
“The thousands of motorcycle enthusiasts who attend Sturgis definitely know a thing or two about getting crunk,” said Tom Mahlke, CEO, Solvi Brands, holding company of the CRUNK!!! brand. “Full Throttle Saloon is known for hot music, hot bikes and cold drinks, and we’re excited to add CRUNK!!! Energy Drink to this mix and make it the crunkest place to be during Sturgis.”
CRUNK!!! is one of the most popular energy drinks not only because of its taste, but also because it connects with today’s active, energetic lifestyles and youth culture. Co-created by music producer and well known “King of Crunk” Lil’ Jon, CRUNK!!! Energy Drink represents the crunk lifestyle and culture of high energy, having fun, letting loose and feeling free.
Available in 8-ounce and 16-ounce cans of regular and sugar-free, CRUNK!!! Energy Drink contains real pomegranate juice, a host of complex B vitamins and a proprietary blend of herbs, including ashwaganda, horny goat weed, white willow, skullcap, guarana and ginseng – all of which are formulated to help the body fight physical and mental fatigue.
About CRUNK!!! Energy Drink
The embodiment of energy, CRUNK!!! Energy Drink is designed to deliver mental and physical vitality while supporting the immune system. Made with real pomegranate juice and a unique combination of herbal supplements, amino acids, complex vitamins and caffeine, CRUNK!!! is the energy drink that enhances the hip-hop lifestyle. In 2007, CRUNK!!! was acquired by Solvi Brands LLC, a privately held company. For more information, visit www.crunkenergydrink.com.