A “TWIST” on Boring Water

@@img1 SEATTLE, Wash.—September 12, 2007—Sealed in a fashionable bottle is a new take on water called TWIST, touting a flavorful but naturally flawless answer to pure  water. Simply, water with a twistof juice.

TWIST is perfect for those who want to drink water, know they should consume more, but who get bored with just plain water and don’t want something overly sweet or artificial tasting,” said TalkingRain Chief Executive Officer Doug MacLean. “TWIST incorporates just a twist of pure juice and fruit essences.”

By definition, TWIST is an all-natural, delicately flavored, premium water with no sweeteners, preservatives or artificial ingredients. TWIST comes in eight natural flavors: Lemon, Mandarin, Peach, Marionberry including four USDA certified organic flavors Mango Acai, West Indies Lime, Mandarin White Tea and Pomegranate Blueberry. The company worked on the formula with the purpose of mastering the balance of a totally natural, “barely there” fruit flavor.
As good-for-you as the product is, TWIST also has a very haute body, because looks do matter. Think “haute wateur!” TWIST has a unique, beveled plastic bottle with an easy-to-spot flirty, swirly font. It feels good in the hand, and makes the perfect accessory to your everyday healthy lifestyle. Label colors are suited to the subtle flavors within.
TWIST was recently launched at leading supermarkets and specialty grocers throughout the country. Find TWIST at select Whole Foods, Kroger, QFC, Zupan’s, Safeway, Metropolitan Market, Albertsons, Rosauer’s, King Soopers, City Market, Circle K, 7 Eleven, Loaf ‘N Jug, Publics, ConocoPhillips, Conway Oil, among others. Suggested retail prices are $1.29-1.49 for 19-ounces.
TalkingRain Beverage Company wanted to make water cooler! After 20 years in the premium water business, it knew many people want pure, artesian water but need a little flavor motivation to enjoy it. With a twist of fruit juice and pure essences mingling in crisp, artesian water, the company knew it was flowing with a great idea! TWIST hit just the right, minimal amount of natural fruit flavor. You’ll find no premium water product on the market in the world exactly like TWIST. www.drinktwist.com
The mission of TalkingRain Beverage Company is to develop and market functional, natural beverage products in unique packaging for calorie-conscious consumers. Founded in 1987, TalkingRain Beverage Company is headquartered in Preston, Washington. The plant’s 100 employees produce a wide range of low calorie, good-for-you beverages under the TalkingRain brand including TalkingRain Sparkling ICE, TalkingRain Botanicals and airwater. Visit www.talkingrain.com to learn more.