Maker of Steaz Sparkling Green Tea and Steaz Energy All-Natural Beverages Receives Prestigious 2007 Socially Responsible Business Award

(Newtown, PA)  The Healthy Beverage Company, a leading producer of all-natural, Sparkling Green Tea Sodas and Steaz Energy drinks, has been selected to receive the 2007 Socially Responsible Business Award, one of the natural products industry’s most prestigious honors. Founders of The Healthy Beverage Company, Eric Schnell and Steve Kessler, were chosen in recognition of the firm’s socially responsible business practices which include supporting sustainable organic farming and strict observation of fair trade standards in their sourcing of Ceylon green tea from Sri Lanka and acai fruit and other organic ingredients from the Brazilian rainforests.
The annual award honors companies and individuals that have shown the highest ideals applied to business practices, recognizing excellence in ethics, accountability, community involvement and environmental protection. The 2007 Socially Responsible Business Award will be presented on September 28th at the Baltimore Convention Center during the Natural Products Expo East conference.
size=”2″>“To be selected as one of the natural products industry’s most highly regarded companies for our socially responsible business practices is a tremendous tribute,” said Eric Schnell, co-founder of The Healthy Beverage Company. “We see this as a validation for our mission to make a difference in the lives of the many people that are involved in our brand from supply to shelf. It really underlines our commitment to offering consumers delicious, all natural beverages made in a socially responsible manner.”  
Based in Newtown, Pa., The Healthy Beverage Company is a pioneer in the natural beverage category with its popular line of Steaz® Sparkling Green Teas™, Diet Sparkling Green Teas and newly-expanded line of Fair Trade Certified™ Steaz® Energy™ drinks, the industry’s first healthy alternative to mainstream brands loaded with high-fructose corn syrup, artificial ingredients and additives. All Steaz beverages are healthy, 100 percent micro-brewed from the finest organic Sri Lankan Ceylon green tea and contain the benefits of a full cup of green tea in every bottle or can.
“It is truly rewarding to be recognized for providing consumers with high-quality healthy alternatives while keeping our passion and commitment to fair trade, organic and natural ingredients.” said Steve Kessler. “As the first USDA Certified Organic soda, Steaz Sparkling Green Teas and Steaz Energy drinks have grown from being America’s favorite natural soda to the choice of enlightened consumers worldwide.”
As part of the company’s ongoing support of fair trade and humanitarian programs, The Healthy Beverage Company donates 2 percent of net profits to social betterment programs. An example is the firm’s “We CAN Make a Difference” campaign which raises funds to rebuild homes and lives in the tsunami-ravaged regions of Sri Lanka. Launched to coincide with the debut of Steaz Energy, the program features Steaz Energy cans signed by celebrities and sold at auction with the proceeds devoted to activities that promote ethical business and foreign investment and fair trade practices.
“In addition to making fair trade a key component of how we do business, the company also provides many of the growers we purchase organic crops from with tangible assets that have a real impact on their quality of life,” commented Travis Overturf, West Coast Regional Manager for The Healthy Beverage Company. “Eric and Steve get involved in the communities from which our ingredients are sourced from with job training and educational resources, something that makes me particularly proud of the company.”
About The Healthy Beverage Company
Steaz® Sparkling Green Teas are sold in the U.S. in over 5,000 retail accounts, including natural, specialty, gourmet and club stores, in 40 states and through food service companies. Steaz is also sold internationally in Canada, Australia, Mexico, India, Singapore and the Middle East. Eric Schnell and Steve Kessler expect Steaz® Energy™, to reach the same kind of distribution within one year. Steaz® Energy™ is currently sold at popular retail outlets such as Whole Foods, Wild Oats, Wegmans and Shaw’s supermarkets. Interested retailers can request samples.
To learn more about Steaz visit or contact Eric Schnell, Co-Founder, The Healthy Beverage Company, at (215) 321-8330 or by email at You may also contact Jessica Rea at Christie Communications at (805) 962-1347 or via email at
About the Socially Responsible Business Awards:
Founded in 1994, the Socially Responsible Business Awards honor the highest achievement in corporate and individual behavior as it relates to exemplary business citizenship in the rapidly growing natural, organic and sustainable products marketplace. The awards are presented annually at the Natural Products Expo East each fall. This popular event recognizes businesses in the natural products trade that have shown exemplary and quantifiable efforts to promote and practice socially responsible business practices. The awards, determined by an independent panel of judges using criteria established by the Social Venture Network, promote an understanding and appreciation within the natural products business community of sustainable, ethically based enterprises.

The thirteenth annual Socially Responsible Business Awards Breakfast will be held Friday, September 28, 2007, in conjunction with Natural Products Expo East in Baltimore, Md. For more information, visit