Mix1® Beverage Company Names Joelle Hoffman VP of Sales

@@img1 BOULDER, Colo. (Nov. 27, 2007) – mix1® beverage company, an emerging leader in the functional beverage category, announced today the hiring of Joelle Hoffman as vice president of sales.  At mix1, Hoffman will be responsible for leading all sales efforts through mix1’s brokered accounts including the natural, specialty and conventional channels. 

"We are thoroughly overjoyed to have Joelle join our team here at mix1," said mix1 co-founder and CEO Greg Stroh.  "Her enthusiasm and proven track record in sales will undoubtedly help to launch mix1 to new heights of success."

Hoffman brings over fifteen years of sales experience to mix1. Most recently, as director of sales at Endangered Species Chocolate Company, Hoffman was accredited with producing a significant increase in natural food and conventional sales. Prior to her work with Endangered Species Chocolate, Hoffman was the director of sales for the Oasis Sales and Marketing group where she successfully launched new vendors and products nationwide. Hoffman began her career in sales in California, where she worked as the field sales coordinator at the Boerick & Tafel Company and as operations manager at the Bindertek Company. 

"I am thrilled to be joining such a dynamic group of people and to be able to help pioneer this exciting new product," said Hoffman. "mix1 is a unique product that is not only nutritionally complete, but also helps to fill a void for busy people on the go. As the mother of two young boys, I am constantly on the go and have been searching for a way to grab a quick nutritious meal rather than resorting to a ‘drive through.’ I am happy to be a mix1 consumer first and foremost, and now part of the mix1 team."

About mix1®
mix1® beverage company produces a premium, all-natural, protein & antioxidant drink for busy Americans who struggle to find time to eat nutritiously throughout the day. Wes Brasher, Dr. James Rouse, N.D., and Greg Stroh co-founded the company in Boulder, Colo., in 2006 based on inspiration from the active, healthy lifestyles they enjoy in their home state. Available in an 11-ounce bottle in four great-tasting flavors (Mango, Blueberry-Vanilla, Lime and Mix Berry), mix1 is sold nationally at Whole Foods Market and Wild Oats Market, regionally at King Soopers, City Markets and QFC stores, as well as at independent grocery retailers across the United States. For more information, please visit