DAYTONA BEACH, Fla. — Shark Energy Racing will be making a big splash in the NASCAR Nationwide Series this season as it has joined forces with Kenny Wallace- driver and popular TV personality- and Fitz Motorsports. Shark Energy will be the primary sponsor on the No. 36 Dodge Charger driven by Wallace, a.k.a. “The Hermanator”.
“I’ve been part of the NASCAR Nationwide Series for a long time, and I feel like it’s old times because we had our backs against the wall with Daytona right around the corner and everything came together,” Wallace, three-time winner of the NASCAR Nationwide Series Most Popular Driver Award, said. “Two weeks before Daytona, Armando and everyone at Fitz Motorsports were able to finish this deal. I am very excited about being back in the Nationwide Series full-time and about introducing Shark Energy Drink, not only to NASCAR, but to fans across the United States . The Shark logos are really sharp and our No. 36 Dodge is going to be fierce.”
As one of the most popular energy drinks in the world, Shark has recently made its formal debut into the United States after forty years of prevalence in over 70 countries. Shark’s marketing masterminds quickly realized that there is no better way to invigorate America than to become a part of the number one spectator sport in the country.
David Tomasello, CEO of Shark Energy Drink, feels this partnership is right on par with the goals of the corporation.
“Bringing Shark to the United States has been a huge accomplishment in itself. We are so excited to have the opportunity to use Fitz Motorsports and Kenny Wallace as a way of introducing Shark Energy Drink to the American people,” Tomasello stated. “We take great pride in our product and we are proud to have formed this relationship with such a high energy driver and team.”
Fitz Motorsports’ successful 2007 season laid the groundwork for the development of a second team in 2008. The addition of one of NASCAR’s most vivacious and experienced drivers, Kenny Wallace, lead to a dynamic combination with Shark Energy Racing. Crew Chief Rick Gay will lead the No.36 Dodge Charger to the track for the first time at the Daytona International Speedway for the Camping World 300.
Mimi Fitz, owner of the No.36 Shark Energy Dodge, and her husband and team owner Armando, are enthusiastic about this new development and have high hopes for Shark Energy Racing.
“The deal really could not have worked out better for all of us. If races could be won on energy alone, “The Hermanator” and Shark would already be in Victory Lane . Rick Gay has done a great job already as crew chief, and the guys have worked non-stop to get the Shark Energy Racing Dodge ready to scare the competition out of the water at Daytona,” Armando Fitz stated.
The formal announcement was made on Thursday, February 7th at 12:30 p.m. on the SPEED stage at the Daytona International Speedway, to be aired that evening on SPEED’s Media Day Special from 6:00p.m. to 8:00p.m.