Ramsey, NJ (February 13, 2008) – Cascadia Consulting Group announced today that it will be severing relations with CCW Holdings Inc., better known as Sanfaustino Calcium Water. Bill Sipper will resign, effective April 9 as Sanfaustino’s Executive Vice President. Frank Freguletti will continue working with CCW until the brand has had the opportunity to revamp and transition its logistical operations. Cascadia Consulting Group will continue to as an experienced food and beverage consulting firm.
“Unfortunately, the radical drop in the US dollar and the record breaking high cost of freight have made it nearly impossible for CCW to make money at retail in the US. ” said Bill Sipper a Senior Partner at Cascadia and the Acting Executive Vice President of CCW Holdings, Inc.”CCW will continue to focus on its direct to consumer medical marketing efforts in the US which has stronger margins, is less focused on price and has lower cost of doing business.”
“As an investor and “partner” we wish CCW/Sanfaustino the best of luck and will continue to advise them as needed. As we transition, Cascadia will focus on adding additional consulting clients to our ranks and we are looking forward to providing insights and exceptional service to our new and old clients alike.”
A spokesperson for CCW Holdings Inc. said, “(Cascadia Consulting Group) has strong skills in strategizing and in creating, supervising the execution of, and implanting operating plans. Cascadia is effective as managers, but also advisers, board members or consultants. They have the highest ethical standards, having the highest performance expectations for themselves and those who report to them.”
Cascadia Consulting Group is one of the premiere food and beverage consulting firms in the United States and Asia. Bill Sipper, Senior Partner at Cascadiais one of the food and beverage industry’s bright stars having held senior level sales and marketing positions at some of the top beverage marketers including Evian, Nantucket Nectars, Fresh Samantha, and Naked Juice. Sipper has gained valuable experience and knowledge, most notably in the entrepreneurial beverage arena.
Mr. Sipper has been featured on several episodes of the TV Food Network’s Unwrapped, a PBS documentary The Water Wars and was a guest speaker at Columbia University School of Business. He has also addressed conferences at the Global Bottled Water Congress in Bergamo, Italy, Natural Products Expo Asia in Hong Kong, Natural Products Expo East in the US, and even the Pan Arab Congress in Tunisia. He has been widely quoted in several trade and consumer publications ranging from Beverage World, Barrons, NY Times and Brandweek to Playboy.