Purple Beverage Company Names Los Angeles Angels of Anaheim Star Torii Hunter New Celebrity Spokesman

FORT LAUDERDALE, Fla.Purple Beverage Company, Inc. (OTCBB: PPBV) announced today that it has named Los Angeles Angels of Anaheim star Torii Hunter the newest celebrity spokesman for its antioxidant-rich beverage, Purple.

“We’ve really hit a home run, if you pardon my pun,” said Ted Farnsworth, Founder and CEO of Purple Beverage Company. “Torii is without a doubt one of baseball’s great stars. Not only is he a two-time American League All-Star Team Member and seven-time Gold Glove winner, but he’s also poised on the launch pad of a stellar career with the Los Angeles Angels of Anaheim, having recently signed a 5-year, $90 million contract with the team. Having a player of Torii’s caliber and popularity as part of our team is terrific. He’s a man who’s always in the sports spotlight, and we’re delighted that he has chosen to share that spotlight with Purple.”

“Simply put, it tastes great and it makes me feel great. It’s something about Purple being loaded with antioxidants and my first bottle had me hooked. Wherever I am, I make sure my fridge is stocked with Purple. I can grab it on the go and know that I’m drinking something that will help to keep me healthy,” said Torii Hunter.

“It’s not every company that can claim Spiderman — as Hunter is known by his fans — as its spokesperson,” added Farnsworth. “We’re excited that Torii’s decided to rely on Purple to keep him scaling those stadium walls.”

Hunter will be the focus of Purple ad campaigns, including outdoor billboards and public appearances on behalf of Purple throughout the L.A. market. Additionally, Hunter will be out and about supporting the Purple brand at numerous local events and programs conducted by Purple Beverage Company.

“Baseball is our national pastime,” concluded Farnsworth, “and we want Purple to become as natural a choice in beverages as baseball is in sports. Partnering with Torii will bring us one step closer to achieving this goal by helping make Purple a household name.”

Purple is a unique blend of seven antioxidant-rich juices, including the exotic acai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The powerful health benefits of these juices are packed into an all-natural, no-sugar added beverage that is perfect as an on-the-go drink or as part of a healthy fruit smoothie. Since debuting in 2007, Purple has been praised by such high-profile publications asHealth MagazineandFamily Circle.

Purple carries a suggested retail price of $2.99 for a 10 oz bottle and can be found in health food stores, restaurants, delis, drug stores, supermarkets, and convenience stores in select locations, including New York, Los Angeles, Miami and Hawaii. In February, Purple became available in select GNC stores, and look for it nationwide in early 2008. For more information, visitwww.drinkpurple.com.