Hiball Energy Launches New All-Natural Formula at Natural Products Expo West Booth #4344, Mar. 14-16

SAN FRANCISCO (Mar. 10, 2008) – Hiball Energy, the pioneer of clear sparkling energy water, will debut its new all-natural formula at the Natural Products Expo West in Anaheim, Calif., Mar. 14-16, at booth #4344. The new formula is completely free of artificial ingredients, sweeteners, preservatives and carbohydrates, and boasts high levels of energy-enhancing ingredients while containing only 10 calories per bottle.

As recently announced, United Natural Foods, Inc. (UNFI) is currently distributing all five Hiball Energy products – Original, Orange, Wild Berry, Lemon Lime and Grapefruit – to over 250 Whole Foods Markets ® across the country, including all Wild Oats ® stores. In addition, UNFI will distribute Hiball Energy through both eastern and western warehouses to ensure availability in independent natural retailers nationwide.

“We are thrilled to have first launched our new all-natural energy formula at Whole Foods and Wild Oats nationwide earlier this year and now to debut it for the first time at Expo West is very exciting,” said Todd Berardi, Hiball Energy’s founder and CEO. “Expo West is always on the cutting edge of innovative product introductions – the show is the perfect platform for us to launch our unique and unrivaled line of all-natural sparkling energy waters.”

Founded in 2004 by Berardi, Hiball Energy is the first-ever energy drink of its kind. Since inception, Hiball Energy has experienced significant growth and sales success. In addition to the new all-natural formula, recent developments include national and regional expansion at key retailers including Whole Foods Market, Beverages & More, Sprouts, Haggen, Hannaford, Bristol Farms and Gelsons.



About Hiball Energy
Hiball Energy is the pioneer of a completely new category in energy drinks: clear, refreshing, 100% natural sparkling energy waters, made with no sugars or sweeteners of any kind, and bottled in clear glass. Made with purified sparkling water, a proprietary blend of taurine, natural herbal extracts (guarana and ginseng), b-vitamins, natural fruit flavors and natural caffeine, Hiball Sparkling Energy waters are also free of artificial ingredients and carbohydrates; every bottle provides a refreshing, naturally healthy boost of energy, yet contains only ten calories. Hiball Sparkling Energy Water is available in five natural flavors: Original, Orange, Wild Berry, Lemon Lime, and Grapefruit. Hiball Energy is sold nationally at Safeway (in the natural set), Wild Oats, Whole Foods Market, regionally at Hannaford, Shaw’s, Giant/Tops, Haggen, Lunds/Byerly’s, Food Emporium, D’agostino, Gelson’s, Bristol Farms, Sprouts and Beverages & More, as well as at independent grocery retailers across the United States. For more information, visit www.Hiballer.com

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