ENGLEWOOD CLIFFS, N.J., March 18 /PRNewswire/ — NOS Energy Drink, the fastest growing energy drink in the category, targets the Energy Shot market and will launch NOS PowerShot in May of this year.
@@img The Energy Shot category is one of the fastest growing beverage categories, estimated at greater than $125 million in sales for 2007. “NOS PowerShot addresses a different consumption occasion than standard energy drinks, when consumers don’t have the time or the patience to consume a 16oz can or 22oz bottle … NOS PowerShot packs a big punch of caffeine, vitamins and amino acids, for those who want it quickly,” comments Mike Fine, Energy Brand Director at FUZE Beverages.
NOS PowerShot, 2oz, is aimed at those looking for very quick, high-impact energy. NOS PowerShot contains the NOS Maximum Boost Formula, which concentrates into one 2oz shot, serving the same level of Caffeine, Taurine, L-Carnitine, Inositol and Panax Ginseng found in an 8oz serving of regular NOS Energy Drink. Plus, NOS PowerShot contains a special formulation of elevated levels of Niacin, Vitamin B6 and B12 than those found in regular NOS Energy Drink.
Since 2005, NOS Energy Drink has been a leader in the energy drink industry. Riding the success of its 22oz re-sealable bottle, which bears resemblance to the actual Nitrous Oxide canister used in automotive performance, the brand grew five times the national energy drink average in 2007. The 22oz packaging won an NACD packaging innovation award, capping off an exciting year. With PowerShot, NOS brings its innovation to the Energy Shot category. “NOS has always been about Human Horsepower and getting that extra step on the competition. PowerShot puts people even farther ahead of the competition,” said Fine.
NOS PowerShot packs all the horsepower of regular NOS and more into a 2oz bottle, providing consumers hours of horsepower with the same Mango-Passionfruit taste. NOS PowerShot will be available at many national retailers including 7-Eleven and Wal-Mart, with a suggested retail price of $2.99.
A brand on the move, providing the human horsepower consumers all over the Country demand! FUZE Beverage and Holley Performance Products partnered in 2005 to create NOS Energy Drink. NOS has been providing the human horsepower consumers all over the country demand. The brand grew 181% in 2007 and is currently the 7th largest energy drink brand in the United States. Available in 16oz cans, as well as, 22oz and 11oz re-sealable plastic bottles, NOS can be found nationally in your nearest speed shop, grocery and convenience store. Complete with innovative packaging and great tasting flavors, NOS combines powerful ingredients like Taurine, Caffeine and Ginseng to ensure extreme performance. For all those with a Need for Speed visit http://www.drinknos.com/ regularly to keep up on NOS Energy Drink promotions and events.