Andean Based Artisanal Recipes Hit the Mainstream


Rowayton, CT,  – Simply Originals, LLC, a husband & wife business based in Rowayton, CT, has hit the beverage industry with two truly original, all-natural Andean-based artisanal recipes, Simply Originals™ Purple Corn beverage and Simply Originals™ Flaxseed beverage. Following generations of Peruvian tradition, these naturally functional, non-carbonated beverages not only taste good, but are good for you, with about half of the calories and sugar found in most functional beverages in the U.S. today. By the end of August, these beverages will be found in all Northeast Whole Foods, covering Northern NJ, New York and Southern CT.

These natural recipes are part of co-founder Renato Varas’ heritage, who grew up drinking them in his native Peru. As the innovator of the husband & wife team, Renato stated that “our products are a labor of love, first developed and shared at home with family and friends. Their input helps us to perfect a product that we truly believe appeals to everyone. And unique to many all-natural drinks in the market today, Simply Originals beverages are recipes, not blends.”

Simply Originals™ Purple Corn beverage is commonly known as “chicha morada” to Peruvians – the most traditional non-alcoholic drink of Peru, and known to be a mega-source of antioxidants. Light and refreshing, chicha morada is a homemade recipe of Andean purple corn, cinnamon, clove, pineapple and lemon that has been passed on from generation to generation for thousands of years. Purple corn has very high levels of antioxidants, more so than pomegranate and acai due to the anthocyanin C3G (the source of the “purple”).

Simply Originals™ Flaxseed beverage is the first ready-to-drink flaxseed beverage in the U.S. market. Based on the tradition of “emolientes”, or herbal fusions, Simply Originals™ Flaxseed beverage offers the natural “goodies” found in flaxseed – plant-derived omega-3s, antioxidants and fiber; this “emoliente” also offers the benefits of shave grass, an herb rich in nutrients & high in silica. This is why Renato often refers to it as a drink “of health and beauty”.

Simply Originals™ Purple Corn beverage and Simply Originals™ Flaxseed beverage, the first two Simply Originals™ beverages, were launched in March 2008 at the Natural Products Expo West in Anaheim, CA – the largest natural, organic and healthy trade show in the United States which gives a “sneak peek” into what America will find in their stores tomorrow. Co-founder Meghan Varas remarked that their beverages received “an overwhelmingly positive response”. Since then, Renato & Meghan have been self-distributing to local specialty markets & eateries and health stores in Fairfield County, CT and NYC while in the process of partnering with some national U.S. distributors that cater to the natural & organic market to reach customers like Whole Foods Markets.


Simply Originals, LLC is a naturally functional beverage company based in Rowayton, CT. Founded in August 2007 by Renato Varas and Meghan Varas, the company was created to develop a line of products based on traditional Peruvian heritage that easily transcends to the mainstream American market and beyond. Specifically, the products are targeted for the more health conscious consumer in search of natural alternatives that reflect their healthful lifestyle.