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Deluxe Honeydrop, a leading producer of honey-infused waters, today announced the launch of Deluxe Honeydrop, the company’s first line of premium beverages, in conjunction with the Natural Product Expo East trade show in Boston. Deluxe Honeydrop is an organic flavored water infused with a drop of organic honey and “deluxe” premium juices. Containing only 80 calories per 16.9 oz bottle, Deluxe Honeydrop comes in four exciting flavors: Bee Good (apple), Bee Alive (blood orange), Bee Calm (chamomile) and Bee Strong (blueberry).
David Luks, Honeydrop’s founder and CEO, developed the products after having had cancer and studying the benefits of an organic lifestyle. His goal was to create a beverage that tasted great, was low in calories and enabled his customers to completely avoid the artificial preservatives, sweeteners, and chemical pesticides found in many of the products Americans consume daily.
Luks chose organic honey as the company’s prime ingredient for multiple reasons. Not only is honey sweet to taste, but studies suggest it may:
Alleviate sore throats and coughs more effectively than most over-the-counter medicines (1)
Protect against chronic conditions such as diabetes, obesity, and hypertension (2)
Reduce swelling and scarring when used to treat wounds (3)
Reduce the effects of colitis (4)
“This revitalizing drink is from the land, not the lab and is great for athletes, whether weekend warriors or aspiring record breakers,” said David Luks, Founder and CEO of Deluxe Honeydrop. “Honey is a complex carbohydrate unlike the refined sugars found in most beverages. The glucose in honey burns fast for instant energy, while the fructose burns slower for lasting energy. Combine all these natural benefits with a great tasting drink that no one else offers and it’s clear why our buzz is growing.”
Blending these benefits, Luks created a swarm of fantastic flavors, each handcrafted in small batches. In addition, the company uses only recyclable plastic bottles (PETE 1), which are manufactured without BPA.
Deluxe Honeydrop only uses organic honey, which helps sustain the life cycle of bees, which is currently an international concern. Organic beekeepers maintain the hive as nature intended, and because of the expense of the organic hive they don’t destroy it at the end of the season, which is a common practice in conventional beekeeping.
ABOUT DELUXE HONEYDROP
Deluxe Honeydrop is a producer of organic honey and juice infused flavored waters, including Bee Good, Bee Alive, Bee Calm and Bee Strong. Founded in 2008 by David Luks, the company is headquartered in New York, and is currently seeking distributor and retail relationships across the United States.
Distributors and retailers interested in stocking Deluxe Honeydrop can e-mail: bizbuzz@honeydrop.com or visit the Honeydrop booth (#2427) at Natural Expo East, Boston, Oct. 15-18, 2008.
Consumers with a personal buzz can learn more at www.honeydrop.com or email: hello@honeydrop.com
1 U.S. National Honey Board Study with Pennsylvania State University, 2007
2 Al-Waili N S. Natural honey lowers plasma glucose, C-reactive protein, and blood lipids in healthy, diabetic; Journal of Medicinal Food. 2004
3 “Honey as an Antimicrobial Agent” Waikato Honey Research Unit, November 16, 2006
4 “Could Honey Have a Place in Colitis Therapy”. Digestive Surgery White Paper, 2002