DAVIE, FL. – October 6, 2008 -Power Trip® Beverages (www.powertripbev.com), a recognized leader in bringing flavored, vitamin enhanced and great tasting energy products to distributors, retailers and consumers, today announced it has officially acquired the sales and distribution rights for Hooters Energy Drink, a part of the iconic Hooters Restaurant chain and brand name. This means that Power Trip will be the master distributor, sales director and assume all the marketing responsibilities for Hooters Energy Drink worldwide.
The Hooters Energy Drink brand has been built out of the well-known Hooters franchise which has gained international recognition for its great food and friendly service. With the Hooters acquisition, Power Trip Beverages picks up several new states and distributors for sales, expanding the company’s reach to an additional 7 states bringing the total number of states with product availability to 24.
“Power Trip is a quickly emerging power in this category and we saw an opportunity to make a deal that made sense for both of us,” said J. L. Pennington of Pennington Beverage, the licensee for Hooters Energy Drink.
“We’re enormously excited about the immediate growth in our business and the access to bigger relationships that the Hooters deal affords us,” said Doug Stuart, President of Power Trip Beverages. “Strategic growth that adds value to our offerings and our distributor and retailer partners is something we always seek. Also, the ability to bring aboard a broadly recognized brand like Hooters helps open doors that otherwise would have taken a longer time to open. While the efficiencies and additional sales will add to our bottom line we will also leverage our efficiencies to increase our marketing budget and sales team.”
ABOUT POWER TRIP® BEVERAGES
Power Trip® Beverages, Inc. is a South Florida-based company that has become one of the fastest growing energy drink companies in the country. Recognized as a flavored vitamin energy specialist, the company offers a line-up of four energy drinks – Original Blue, Mango, Power Trip “0”and The Extreme – made from the highest quality ingredients designed to rival or exceed the current market leaders. Power Trip® energy drinks are more vitamin-packed than any of the other leading energy drinks on the market today. Power Trip® Beverage products are currently available in 20 states including New York, Florida and California, and sold via the web at www.amazon.com and www.powertripbev.com. In addition, Power Trip products are available internationally throughout the Caribbean and the Middle East. By the end of this year, the company projects that its reach will span 25 states and 6 additional international markets bringing the total to 12 countries.
For more information on Power Trip® Beverages, its various sponsorships and promotional and sampling tours in a specific region and the company’s complete product lineup, visit www.powertripbev.com.