New York, November 11, 2008 – Active O2, natural mineral water from the Bavarian Alps enriched with extra oxygen, has hit the US market in three refreshing varieties: Alpine Water, Apple Kiwi, and Cherry.
The natural mineral water of Active O2 originates from the Adelholzener Alpenquellen, a source 140 meters underground. The Alpine geological formation was created by natural forces during the Ice Age about 25,000 years ago. Using a unique process, this naturally pure water is enriched with 15 times its natural quantity of oxygen to create Active O2, the power drink with oxygen.
Active O2 uniquely combines life’s two most important resources–water and oxygen-creating benefits that appeal to active and health-conscious people. The body takes in the additional oxygen of Active O2 through the abdominal wall. This method allows the extra oxygen to enter directly into the venous blood, enhancing the effectiveness of the inner organs and giving metabolism an extra boost. Corresponding studies have been conducted and published, including one by the Ludwig-Maximilians-Universitaet Munich.
The non-carbonated Active O2 is also enriched with B-vitamins. Alpine Water has zero calories, while the low-calorie Apple Kiwi and Cherry flavors have only 35 and 30 calories per serving, respectively. All three flavors come in a light PET bottle with the practical, spill-proof sports lock that makes Active O2 ideal for being on-the-go, on the playing field, and at the office. The recyclable bottles are manufactured without BPA.
The company Adelholzener Alpenquellen fills approximately 400 million bottles per year. With 426 employees, Adelholzener is one of the largest mineral-water companies in the German-language Alpine area. In just a few years, Active O2 has become a leading brand in the flavored-water segment in Germany (source: A.C. Nielsen). Active O2 has been successfully exported to more than 22 countries worldwide. Active O2 is distributed in New York by Manhattan Beer.
For more than 100 years, social responsibility has been the driving force behind business at Adelholzener Alpenquellen. All profits that are not reinvested in the company go to the Congregation of the Sisters of Charity of Saint Vincent de Paul, the owner of Adelholzener Alpenquellen, to support hospitals, elderly homes, and other social projects and charities. Adelholzener Alpenquellen has been recognized by the state of Bavaria for their outstanding accomplishments in the areas of environment and health protection.
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