Icelandic Glacial Adds Industry Talent

As the Bottled Water Market Evolves, Pioneering Icelandic Brand Signs Marquis Industry Professionals from Leading Beverage Companies to Satisfy the Increased Demand for its Super-Premium Natural Spring Water

Ölfus, Iceland (February 28, 2008) – The “Best Water of 2007” according to industry experts BevNET, Icelandic Glacial, is preparing for another year of rapid sales growth by signing some of the industry’s best sales and marketing talent. Demand for the first-ever bottled water with a CarbonNeutral® certification distributed in the U.S. has increased exponentially since signing a master distribution agreement with Anheuser-Busch in July of last year.  With Icelandic Glacial’s sales rocketing, and full nationwide availability expected by this summer, the company has dramatically increased its sales team, bringing in expert talent from leading beverage companies to ensure that consumers nationwide will have ready access to Icelandic Glacial.

“Last year was a breakout year for Icelandic Glacial,” says Kristjan Olafsson, VP, General Manager and co-founder of Icelandic Glacial.  “After numerous industry award wins in 2007, achieving CarbonNeutral® Certification and signing a master distribution deal with Anheuser-Busch, we look to excel on all fronts, setting new benchmarks in the industry.”

The company is preparing for further significant expansion in 2008 and is fueling that growth by hiring some of the most experienced professionals the industry has to offer.

Daniel Stepper, formerly of The Coca-Cola Company, has joined the team as Vice-President of Sales and Marketing. Stepper is charged with managing the U.S. sales team and achieving nationwide distribution of the product by late summer.

James Harris, formerly of Fiji Water and PepsiCo, has joined Icelandic Glacial as Vice-President of Wholesaler Sales. Harris is responsible for overseeing and executing sales within the wholesaler network. “Icelandic Glacial is a true pioneering brand that delivers on all fronts,” explains Harris. “I am proud and excited to be aligned with this brand – the core values and vision of the company are second to none.”

Icelandic Glacial hasn’t stopped there but has increased their sales and marketing teams by adding other exceptional talent including Dino Sarti, formerly from Coca-Cola and Cadbury, who serves as the Director of National Accounts and Patrick Bolden, who joined the team after serving at both Coca-Cola and Heineken. Bolden was recently named Director of National Field Sales.  Rounding out the growing sales and marketing team is David Casey, formerly of Saatchi & Saatchi and The Coca-Cola Company; Casey joins the team as Director of Marketing, adding strategic beverage marketing experience to the company.

“As a super-premium bottled water with super-premium distribution, we are excited to be signing on high caliber industry talent to further fuel our growth. Our goal is to make sure that consumers across the country who want the highest quality water, which can only come from an environment as pure and untouched as Iceland, can enjoy it whenever they want,” said co-founder Olafsson. “This is an exciting brand for our growing team to handle as Icelandic Glacial has a unique combination of incredible purity, environmental stewardship and award winning bottle design.”

“It’s also exciting to be part of a company that is entrepreneurial by nature. We’ve attracted a world-class team that is poised to build this brand into an industry giant,” says Vice-President of Sales and Marketing, Daniel Stepper.

“With our new team members in place, Icelandic Glacial is in a position to deliver on a national scale and has already signed a number of key retail agreements with outlets such as Safeway, Ralphs, Target, Albertsons, Whole Foods and Duane Reade,” says Olafsson.

About Icelandic Glacial

Icelandic Glacial is the product of Icelandic Water Holdings ehf, which was founded in April 2004 and is located in Ölfus, Iceland. Icelandic Glacial is bottled at source from the legendary Ölfus Spring, Iceland. The spring is a vast underground resource, formed over 4,500 years ago and is shielded from pollution by an impenetrable barrier of lava rock. It is continually replenished from mountains to the North and from which a series of interlinked springs emerge both on land and at sea.

Icelandic Water Holdings controls the sole commercial rights to bottle and sell water from the Ölfus Spring. The capacity of the spring is recognized as one of the largest in the world. Its daily overflow alone is approximately double the total quantity of bottled water consumed worldwide.

Icelandic Glacial is the first imported bottled water to be certified as a CarbonNeutral® product and operation, which means it has a ‘Net Zero’ Carbon Footprint. The Company benefits from Iceland’s natural green energy sources, using only geothermal and hydroelectric power.

Thanks to the vast array of eco-friendly business practices, unique bottle design and incredible purity, Icelandic Glacial has received numerous award wins including the 2007 Global Sustainability Award from Bottled Water World, Best Water of 2007 from BevNET and the Best Overall Concept Award at the 2005 Bottled Water World Design Awards.

Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.

For more information on Icelandic Glacial, go to